Are you passionate about shaping impactful email strategies? Knak is looking for a skilled Head of Email Marketing to design and lead our flagship B2B newsletter while owning the entire email lifecycle strategy. As the Head of Email Marketing, you’ll create engaging campaigns that boost brand awareness, customer engagement, and conversion. This role is perfect for someone who thrives at the intersection of creativity, content, and performance optimization, while helping a fast-growing SaaS company stand out in the inbox.
Head of Email Marketing – Key Responsibilities
As a Head of Email Marketing, you will take full ownership of Knak’s email communication. Your work will include building our flagship newsletter, developing lifecycle campaigns, and ensuring every email reflects our brand’s mission. You’ll collaborate across teams to design strategies that drive engagement and help customers get the most out of Knak’s SaaS platform.
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Build and launch Knak’s flagship newsletter from scratch.
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Write, curate, and design engaging B2B content.
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Measure and optimize performance through A/B testing.
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Develop lifecycle strategies (welcome, nurture, re-engagement).
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Partner with content and product marketing teams to align email campaigns with business goals.
Head of Email Marketing – Skills and Experience
We are looking for a Head of Email Marketing with proven experience building successful email programs. You should be comfortable writing, designing, and optimizing campaigns, while also having the confidence to share thought leadership in the email community.
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5+ years in email marketing, preferably SaaS/B2B.
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Strong writing and editorial skills.
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Experience with MAPs (Marketo, SFMC, Pardot).
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Data-driven mindset with A/B testing experience.
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Ability to balance creativity and strategy in execution.
Head of Email Marketing – What You’ll Gain
As Knak’s Head of Email Marketing, you’ll have the chance to launch a must-read industry newsletter and shape the voice of a fast-growing SaaS brand. You’ll also gain ownership of one of our most important growth levers—how we show up in the inbox.
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Creative freedom to build an email program from the ground up.
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Opportunity to influence brand strategy and customer experience.
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Collaboration with a supportive, innovative, and inclusive team.
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Competitive salary, equity, benefits, and career growth opportunities.
Head of Email Marketing – Why Join Knak?
At Knak, culture comes first. We believe in empowering people to be creative, and as our Head of Email Marketing, you’ll join a workplace recognized as one of Ottawa’s Best Places to Work 2024. We offer flexible benefits, paid time off, team-building events, and a people-first culture where you can thrive and grow.