Are you a results-driven marketer with proven expertise in lifecycle campaigns and retention strategies? This Email Marketing Manager role at Swissker [Swissklip] gives you the chance to own the end-to-end email channel, from strategy and automation flows to deliverability and analytics. As an Email Marketing Manager, you will play a vital role in driving revenue growth, improving customer engagement, and ensuring a seamless digital experience for a leading DTC personal care brand.
Why Choose the Email Marketing Manager Role?
At Swissker, the Email Marketing Manager is more than just a campaign executor—you’ll be a strategist shaping customer journeys. You’ll collaborate with cross-functional teams to design automation flows, optimize segmentation, and manage deliverability. This role gives you ownership of performance, innovation, and growth within a fast-scaling organization.
Core Responsibilities of Email Marketing Manager
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Develop and execute email marketing strategies aligned with growth and retention goals.
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Build and manage lifecycle flows: onboarding, abandoned cart, re-engagement, upsell, and win-back.
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Segment audiences and personalize campaigns for maximum impact.
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Oversee campaign calendars with promotional, behavioral, and content-driven sends.
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Monitor deliverability, sender reputation, and list hygiene to maintain strong inbox placement.
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Conduct A/B and multivariate testing for copy, design, and send-time optimization.
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Analyze campaign performance, track KPIs, and report insights to leadership.
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Collaborate with design, content, growth, and product teams to align campaigns with brand goals.
Qualifications for Email Marketing Manager
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5–8+ years of hands-on email marketing experience, preferably in fast-paced or startup environments.
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Strong expertise in lifecycle marketing, segmentation, and campaign execution.
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Deep understanding of deliverability, sender infrastructure, and compliance laws (CAN-SPAM, GDPR, CASL).
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Proficiency with ESPs (Klaviyo preferred), automation, and analytics tools.
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Skilled in A/B testing, copywriting, and creative optimization.
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Analytical mindset with experience using dashboards, metrics, and SQL queries.
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Familiarity with HTML/CSS for email templates is a plus.
What Success Looks Like in the Email Marketing Manager Role
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Lifecycle flows are optimized and delivering consistent engagement and revenue growth.
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Segmentation and personalization strategies lead to measurable increases in open rates, CTR, and conversions.
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Deliverability health remains strong, ensuring reliable inbox placement.
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Reporting connects email performance to retention, revenue, and customer loyalty.
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Cross-functional collaboration ensures seamless integration with promotions and product launches.
Why Work With Swissker [Swissklip]
Swissker [Swissklip] is a fast-growing, data-driven DTC personal care brand serving the 50+ U.S. demographic. With best-selling products and a strong focus on digital growth, you’ll be joining a team that values innovation, collaboration, and impact. Competitive compensation, remote flexibility, and the chance to lead a key growth channel make this role a unique career opportunity.