Email Marketing Specialist

Join Tommy Hilfiger as an Email Marketing Specialist

Step into the world of fashion and innovation as an Email Marketing Specialist at Tommy Hilfiger, a global lifestyle brand recognized since 1985. As an Email Marketing Specialist, you’ll manage email campaigns, optimize automation workflows, and ensure impactful execution across promotional and lifecycle marketing streams. This role offers the opportunity to work with Salesforce Marketing Cloud, implement A/B testing, and drive actionable insights that support Tommy Hilfiger’s eCommerce and in-store business. Enjoy competitive pay, comprehensive benefits, and career growth in a brand that inspires millions worldwide.

Why Work as an Email Marketing Specialist at Tommy Hilfiger

• Competitive Compensation: $63,000–$85,200 per year with bonus opportunities.

• Comprehensive Benefits: Medical, dental, vision, life and disability insurance, 401(k) with above-market contribution, and tuition reimbursement.

• Wellbeing & Perks: Flexible workplace, paid holidays, PTO, hybrid arrangements, fitness and wellness programs, and associate discounts.

• Career Growth: Access to professional development, global projects, and opportunities to shape your future within PVH.

Email Marketing Specialist Responsibilities

• Manage production of multiple email campaigns using Salesforce Marketing Cloud (SFMC).

• Perform campaign coding using HTML/CSS/Ampscript and implement dynamic content.

• Conduct A/B or multivariate tests and campaign versioning for optimization.

• Execute email QA to ensure content and rendering across devices and clients.

• Schedule deployments, complete post-deployment checks, and troubleshoot technical issues.

• Design and update responsive email templates, maintain workflows, and manage audience segmentation.

• Partner with the Email Execution team and operations agencies to streamline processes and share knowledge.

Email Marketing Specialist Qualifications

• 2+ years of email marketing experience, retail preferred.

• Bachelor’s degree in computer science, marketing, or related technical field preferred.

• Salesforce Marketing Cloud experience (Email Studio, Journey Builder, Automation Studio, Ad Studio).

• Proficient in HTML/CSS, email coding best practices, and cross-browser/client compatibility.

• Strong written and verbal communication skills with meticulous attention to detail.

• Knowledge of email fundamentals (CAN-SPAM compliance, deliverability, spam management).

• Flexible, self-motivated, able to manage multiple projects, and work independently or collaboratively.

Why You’ll Thrive as an Email Marketing Specialist

• Be part of a globally recognized brand with iconic campaigns and cultural impact.

• Work in an inclusive, diverse, and collaborative environment that values your contributions.

• Drive measurable results through data-driven marketing and personalization initiatives.

• Access robust benefits and wellbeing programs to support health, finances, and work-life balance.