Email Marketing Specialist

Join Brady as an Email Marketing Automation and Campaign Specialist

Take your career to the next level as an Email Marketing Automation and Campaign Specialist at Brady, a global leader in safety, identification, and compliance solutions. As an Email Marketing Automation and Campaign Specialist, you will design, execute, and optimize targeted campaigns that drive engagement, conversions, and revenue. This role offers the opportunity to work with marketing automation platforms, CRMs, and analytics tools, while contributing to a world-class global organization. Enjoy a supportive environment with competitive pay, comprehensive benefits, and career growth opportunities.

Why Work as an Email Marketing Automation and Campaign Specialist at Brady

• Competitive Compensation & Benefits: Comprehensive medical, dental, vision, and family planning benefits starting on day one.

• Retirement & Financial Perks: Generous 401(k) with company match, education reimbursement, and scholarship programs.

• Flexible & Inclusive Work Culture: Dress-for-your-day code, volunteer opportunities, and Employee Resource Groups for networking and development.

• Global Impact: Join a 100+ year company with 70+ global locations and the opportunity to collaborate internationally.

Key Responsibilities

• Develop, test, and execute email campaigns to acquire, convert, and retain customers.

• Manage campaign templates, subject lines, calls-to-action, and content.

• Segment email lists based on engagement, website behavior, and other triggers.

• Design lead nurturing and scoring programs to improve conversion rates.

• Create dashboards and reports to measure campaign performance, ROI, and pipeline impact.

• Ensure email deliverability, database hygiene, and compliance with US and Canada opt-in laws.

• Integrate marketing automation platforms (MAP) with CMS and CRM systems.

• Manage list acquisition, data imports, and closed-loop reporting for lead generation.

Qualifications

• Minimum 2 years of relevant email marketing experience.

• Bachelor’s degree required.

• Strong analytical skills and experience with marketing automation and email reporting.

• Proficiency in Eloqua, HTML, CRM integration, and marketing analytics.

• Ability to manage multiple projects in a fast-paced environment.

• Excellent communication skills and process improvement mindset.

• Self-starter with ability to work independently and collaboratively.

Why You’ll Thrive as an Email Marketing Automation and Campaign Specialist

• Contribute to a global brand trusted across multiple industries.

• Work in an inclusive, collaborative environment with career growth opportunities.

• Access robust benefits, wellness programs, and employee incentives.

• Make a real impact on campaigns that engage customers and drive business results.