Join Ancient Nutrition as an Email & SMS Senior Marketing Specialist
Ancient Nutrition is seeking a talented Email & SMS Senior Marketing Specialist to lead and grow our retention marketing channels. In this role, you’ll manage email and SMS campaigns that drive customer engagement, retention, and growth for our fast-paced DTC brand. As an Email & SMS Senior Marketing Specialist, you will execute promotional and automated campaigns, optimize performance through testing, and use data-driven strategies to deliver meaningful results. This is your chance to combine creativity, strategy, and analytics while working for a mission-driven company focused on superfoods, regenerative farming, and transforming lives through wellness.
About the Email & SMS Senior Marketing Specialist Role
The Email & SMS Senior Marketing Specialist is a hands-on role where execution and results are the focus. You’ll handle everything from campaign creation and QA to reporting and optimization. You’ll collaborate with creative, content, and product teams to launch brand-aligned campaigns while managing automation flows like welcome, abandonment, post-purchase, winback, and loyalty.
Key Responsibilities of the Email & SMS Senior Marketing Specialist
- Build, QA, and launch promotional and automated email/SMS campaigns.
- Manage lifecycle campaigns (welcome, cart abandonment, post-purchase, winback, loyalty).
- Collaborate with creative and product teams for on-brand, on-time campaigns.
- Plan and manage the promotional calendar.
- Optimize campaign frequency to reduce churn.
- Research and apply industry best practices for retention and acquisition.
- Create workflows and QA procedures to improve efficiency.
Optimization & Analysis
As an Email & SMS Senior Marketing Specialist, you’ll play a key role in performance optimization.
- Monitor deliverability, list health, and compliance (CAN-SPAM, TCPA, GDPR/CCPA).
- Design and execute A/B tests for subject lines, content, CTAs, segments, and send times.
- Track results and provide actionable insights for future campaigns.
- Refine messaging, segmentation, and creative for better engagement.
Collaboration & Tools
- Partner with marketing and brand teams to align campaigns with business goals.
- Work with customer service to anticipate campaign impact.
- Manage CRM integrations and ESP/SMS platforms (e.g., Klaviyo, Attentive).
- Assist in lead generation strategies for both email and SMS.
Qualifications
- 4+ years of experience in email/SMS marketing (DTC or eCommerce preferred).
- Strong understanding of lifecycle marketing, segmentation, and customer journeys.
- Hands-on experience with ESPs (Klaviyo, Iterable, Braze) and SMS platforms (Attentive, Postscript).
- Strong analytical skills with ability to turn data into actionable insights.
- Knowledge of compliance regulations.
- Excellent organizational and project management skills.
- Collaborative team player with a growth mindset.
Nice to Have:
- Experience with wellness, health, or CPG brands.
- Familiarity with Shopify or other eCommerce platforms.
- Basic HTML/CSS knowledge for email editing.
Benefits & Culture
At Ancient Nutrition, we believe in flexibility and purpose-driven work. While many of our team members live near Nashville, TN, we are a fully remote company. We hire motivated people who thrive without micromanagement and are passionate about building something meaningful.
Perks include:
- Health insurance, life insurance, vision, dental, and disability coverage.
- Unlimited PTO for salaried employees, generous PTO for hourly staff.
- Paid maternity and paternity leave.
- Free Ancient Nutrition products.
- A supportive culture where teamwork, growth, and purpose matter.
Core Values
- Run to win the race – pursue excellence.
- Commit to constant growth – refine and improve daily.
- Take ownership – show initiative.
- Be a purpose-driven leader and team player.
- Play as a team – collaborate, care, and have fun.
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