Advance Your Career as an Email Marketing Coordinator
WGU is seeking an experienced Email Marketing Coordinator to lead and execute dynamic email campaigns that engage students and support their educational journey. As an Email Marketing Coordinator, you will create, test, and optimize marketing automation campaigns, analyze performance metrics, and collaborate with stakeholders to improve campaign effectiveness. This is an excellent opportunity to work in a mission-driven organization that expands access to higher education while growing your career in marketing automation.
Why Join WGU as an Email Marketing Coordinator
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Competitive Compensation: Salary range $66,300 – $99,500, based on experience, skills, and certifications.
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Comprehensive Benefits: Full medical, dental, vision, telehealth, and mental health coverage from day one, retirement savings, wellbeing programs, and discounted tuition.
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Career Growth: Opportunity to gain expertise in Marketo, Adobe Analytics, Tableau, and advanced email marketing strategies.
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Inclusive Culture: Be part of a student-focused, mission-driven organization committed to diversity and professional development.
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Work-Life Balance: Flexible paid time off, paid holidays, parental leave, and a positive, collaborative work environment.
Email Marketing Coordinator Responsibilities
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Plan, execute, and report on multiple ongoing and ad hoc email campaigns per month.
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Collaborate with stakeholders to understand requirements, create campaigns, and review emails for quality assurance.
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Maintain and optimize Engagement Programs in Marketo, including multi-channel campaigns, triggers, and forms.
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Conduct audience segmentation, email testing, and competitor analyses to maximize engagement and campaign performance.
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Build and maintain physical and digital libraries of all outgoing emails across departments.
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Analyze campaign performance using multiple platforms (Marketo, Adobe Analytics, Tableau) and provide actionable insights.
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Serve as an audience owner and subject matter expert to ensure campaigns resonate with the target audience.
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Develop new campaigns and optimize ongoing campaigns based on research and historical performance.
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Perform additional related duties as assigned.
Email Marketing Coordinator Qualifications
Required:
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Bachelor’s degree in Marketing or related field.
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5+ years of marketing experience with a focus on email marketing.
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Marketo certification.
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Advanced experience in email audience segmentation and A/B testing.
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Strong written and oral communication skills, attention to detail, and ability to multi-task.
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Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred:
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Bilingual communication skills a plus.
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Familiarity with HTML and applying it in emails.
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Ability to work independently and collaboratively in a fast-paced environment.
Why You’ll Thrive at WGU
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Impact students’ lives by supporting their education through effective email marketing.
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Grow your skills with a talented marketing team and advanced marketing technologies.
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Enjoy a supportive, inclusive workplace with robust benefits and flexible time-off policies.
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Participate in a mission-driven organization recognized for innovation in higher education.
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