Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About The Team
Self-serve marketing is a team of growth marketers on a mission to acquire, convert and grow millions of merchants globally across Stripe’s full suite of financial products. Responsible for driving revenue through scalable self-serve motions, we are part of the Growth organization: a cross-functional team of engineers, scientists, marketers, designers and product managers that deliver the insights, algorithms, systems, and user-facing experiences that fuel Stripe’s growth. In short, we make it easy for Startups and SMBs to act on their interest with Stripe.
What you’ll do
We are seeking an experienced and passionate growth marketer who will help to build and execute on the self-serve marketing strategy. Our vision is to make it easier for users to get started and help them grow by providing them with the greatest value at each stage of their relationship with Stripe
Responsibilities
- Be accountable for driving conversion of our self-serve user base.
- Develop scalable ML-driven email campaigns and personalized nurture programs to drive global growth.
- Design and execute email marketing experiments to test hypotheses, learn from results, and iterate on the approach.
- Set out measures of success, key metrics and objectives for experiments and nurture campaigns, and oversee reporting and performance of initiatives to enable optimization.
- Partner with the Product Marketing and User Experience Research teams to understand funnel performance, identify customer pain points, generate ongoing insights, and ideate solutions to optimize the user journey.
Minimum Requirements
- 7+ years of work experience
- 5+ years of experience in a marketing role designing and launching campaigns
- 3+ years of experience in self-serve funnel motions
- 3+ years of experience analyzing and taking action on the performance of marketing campaigns
- 3+ years of experience writing marketing briefs
- 3+ years of experience leveraging data and ML-driven techniques
Preferred Qualifications
- 10+ years of work experience
- 3+ years of experience in technology industry marketing
- 3+ years of experience in Fintech or B2B Software industries
- 3+ years experience working as a marketing expert in a cross-functional growth team
- 3+ years of experience creating and launching product upsell and cross-sell campaigns
- 3+ years of experience creating and launching campaigns globally, and localizing to adapt to market needs$136400 – $204600