Head of Business Development & Marketing

Schedule & Work Environment

• Standard Hours: Monday to Friday, 9:00 AM – 5:00 PM

• Flexibility Required: Occasional evening/weekend hours for events, exhibitions, or networking

• Rota Participation: After-hours phone support on rotation

• Workplace: Charming high-street office in Stockbridge, with free parking, countryside views, and Chloe — our friendly office dog

Perks & Benefits

• Up to 33 days’ holiday (starting at 30 incl. bank holidays)

• Bonus birthday day off

• Team fun days and “Access-iversary” celebrations

• Free fruit, unlimited tea & coffee, branded uniform

• 30% staff discount on agency services & select local boutiques

• Lifestyle Card Membership with 5,000+ discounts

• Finish Early Fridays (workload permitting)

• Company pension scheme

• Free parking

About Access Care Management

Established in 1994, we’re a private, independent, family-run employment agency that specialises in introducing self-employed live-in carers to clients needing support at home. We’re proud of our trusted brand, high-quality services, and a work culture that’s as warm and supportive as it is professional.

Our ethos is simple:
 We listen, advise, and care deeply about our carers and clients
 We operate with honesty, compassion, and professionalism
 We go the extra mile to deliver exceptional service and support

Your Mission

As Head of Business Development & Marketing, you’ll lead our growth strategy—converting new business opportunities, increasing brand awareness, and managing a small team across marketing and sales functions. Your leadership will drive revenue, strengthen our client base, and amplify our mission to help people live more independently at home.

Key Responsibilities

Leadership & Team Management

• Lead, support, and develop a small team in marketing, business development, and sales

• Align team performance with strategic goals through coaching and clear KPIs

• Monitor output and maintain morale in a collaborative, purpose-driven environment

Business Development

• Identify and develop new B2B and B2C opportunities in healthcare and local networks

• Build relationships with professionals (IFAs, SFE solicitors, NHS staff, charities, community groups)

• Represent Access Care at expos, meetings, and events

• Maintain regular in-person contact with referrers and potential partners

Sales Strategy & Client Conversion

• Manage inbound and outbound sales activities

• Qualify leads and convert enquiries into loyal clients

• Refine sales messaging and onboarding materials

• Analyse competitor activity and adjust sales strategy accordingly

Marketing & Brand Oversight

• Oversee marketing campaigns across digital and print platforms

• Ensure all content reflects brand tone, compliance, and professional standards

• Collaborate with designers, writers, and freelancers to create compelling visuals and messages

• Track marketing metrics and refine tactics to boost performance

Promotional Activity & Visibility

• Manage PR opportunities, industry partnerships, and community outreach

• Attend and coordinate events to increase brand visibility

• Strengthen our profile with local press and regional media

Insight & Reporting

• Conduct market research, competitor analysis, and demographic profiling

• Track lead sources, pipeline metrics, and conversion rates

• Present insights and recommendations to senior management

• Contribute to broader commercial strategy with data-led planning

What We’re Looking For

Required Experience & Education

• Degree-level education or equivalent experience

• Minimum of 5 years’ experience in business development, sales, or marketing

• Experience within the care, healthcare, or professional services sectors (preferred)

• Proven ability to lead and inspire a small team

• Track record of revenue generation through successful marketing and sales

Core Skills

• Strategic planning and campaign execution

• Sales conversion and client relationship management

• Marketing oversight (digital and print)

• Data interpretation and decision-making

• Confident presentation and networking abilities

• Excellent written and verbal communication

Tools & Tech Knowledge

• Familiarity with CRM systems and contact management strategies

• Experience with Asana, Mailchimp, Canva, Google Analytics, Meta Ads (or similar tools)

• Strong skills in Microsoft Office Suite

Personal Qualities

• Positive, proactive, and approachable

• Commercially driven, yet empathetic and service-focused

• Team player who thrives on collaboration

• High emotional intelligence and professional integrity

Growth & Development

You’ll be supported in your role with ongoing learning, mentoring, and opportunities to advance within the company. Your loyalty, leadership, and performance will be recognised and rewarded.

Application Process

Please send your CV and a cover letter to:
tiggy@access-care.co.uk
 FAO: Tiggy Bradshaw, CEO

Applications open: Monday 8 July 2025
Applications close: Friday 19 July 2025

Early applications are encouraged — we’ll review them as they arrive. Interviews will be arranged promptly, and offers may be made ahead of the closing date.

Application Questions

• Have you led a team responsible for growth or client acquisition?

• How many years of experience do you have in the care, healthcare, or professional services sectors?

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