Company Overview
Choice was established in 2007 by David Jackson, a licensed physical therapist, inspired by a deeply personal experience. As a child, David witnessed his grandfather’s courageous battle with Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s Disease. That journey left a lasting impact on him, especially the compassion and dedication shown by the nurses, therapists, aides, and other healthcare professionals who supported his family during such a difficult time. Their care meant everything—and became the foundation for his mission.