Interim Marketing and Website Manager

About DFTBA

At DFTBA, our mission is simple: to help make the world a better place—or, in the words of our founders Hank & John Green, to decrease world suck.

We partner with creators to design, produce, and deliver high-quality products that connect communities. Through Good Store, our mission-driven venture, 100% of profits are donated to high-impact charities tackling climate change, medical injustice, and other urgent issues. To date, we’ve proudly donated over $10 million.

We believe in creativity, problem-solving, and people. We value diverse perspectives and welcome team members who share our passion for meaningful impact.

About the Role

We’re seeking a strategic, detail-oriented Interim Marketing & Website Manager to lead growth and enhance the customer experience for Good Store.

This full-time, fixed-term role (Oct 2025 – Dec 2026) provides coverage during a current team member’s leave. You’ll oversee digital marketing, e-commerce site management, and product launches, working closely with the Good Store team to expand reach, optimize performance, and fuel positive impact.

If you’re passionate about values-driven e-commerce, customer experience, and marketing strategy, this role is a chance to make a measurable difference.

What You’ll Do

• E-Commerce Management

  • Own and optimize the Good Store website (Shopify), ensuring a seamless, conversion-focused, and on-brand customer experience.

  • Oversee product listings, content updates, and site performance.

• Marketing & Growth

  • Develop and execute multi-channel marketing strategies (email, SEO, social media, paid ads).

  • Create and manage newsletters, blogs, and social content to engage and grow the audience.

  • Launch seasonal and evergreen campaigns that reflect our mission and drive sales.

• Customer Experience & Insights

  • Foster two-way communication with customers through reviews, surveys, and social engagement.

  • Analyze customer behavior, sales trends, and campaign performance to drive retention and optimize conversion rates.

• Product & Team Leadership

  • Lead marketing execution for new product launches, aligning with cross-functional teams.

  • Supervise and support the Product Specialist in identifying and introducing new mission-aligned products.

  • Maintain creative, joyful, and consistent brand voice across all channels.

What We’re Looking For

• Experience & Skills

  • 2+ years in e-commerce marketing, digital campaigns, or website management (consumer products/retail preferred).

  • Proficiency with Shopify, Shopify apps (e.g., ReCharge, Okendo), Klaviyo, SEO, and CRO strategies.

  • Strong data analysis skills with ability to translate insights into action.

  • Familiarity with A/B testing, lifecycle marketing, and customer journey optimization.

  • Hands-on design/content creation skills (Canva or similar).

• Mindset & Approach

  • Customer-first focus with creative problem-solving abilities.

  • Excellent communication, project management, and collaboration skills.

  • Strong writing skills with an eye for detail and brand consistency.

  • Comfort working independently and cross-functionally in a fast-paced, mission-oriented environment.

  • Bonus: Experience in unionized or collective bargaining settings.

Compensation & Benefits

• Salary: $70,000 – $90,000/year (DOE)

• Benefits: Health, dental, and vision insurance, basic life insurance, paid vacation & sick time, 401(k) with company match, profit sharing

• Remote-first role (US-based) | Option to work from Missoula, MT

• Reports to: Interim Good Store General Manager

• Supervises: Product Specialist

About the Term

Fixed Term: October 2025 – December 2026
This is a full-time interim position providing coverage during a current role.