Gauzy is seeking a Lead Copywriter to define and evolve the brand voice of a cutting-edge technology company. This senior-level role involves creating compelling, on-brand content that drives demand generation, enhances brand awareness, and empowers sales strategies across global markets.
Responsibilities
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Own Gauzy’s brand voice and messaging framework across all channels.
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Write clear, persuasive, and audience-focused content for brochures, one-pagers, case studies, websites, campaigns, ads, scripts, social posts, press releases, articles, presentations, and sales tools.
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Translate complex technical content into engaging, accessible messaging for industries like architecture, automotive, aeronautics, and safety technologies.
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Act as lead content strategist for integrated campaigns, collaborating with marketing, product, and sales teams.
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Partner with creative and digital teams to ensure cohesive storytelling across visuals and copy.
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Conduct research on industry, competitors, and customer personas to refine positioning.
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Maintain high editorial standards, ensuring consistent tone and messaging.
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Collaborate on editorial calendars to support product launches, events, and campaigns.
Requirements
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5+ years’ experience in marketing copywriting, content strategy, or brand messaging in a B2B environment.
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Proven experience owning content strategy in technical, manufacturing, or deep-tech industries.
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Strong portfolio showcasing diverse content types (collateral, sales tools, brand storytelling, web, etc.).
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Native or fluent English, with exceptional writing, editing, and proofreading skills.
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Solid understanding of B2B buyer journeys, SEO, and digital marketing.
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Ability to influence messaging across teams and audiences.
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Strong multitasking and deadline management skills.
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Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.