About the Job
We’re Bïrch, a performance-driven marketing platform trusted by 800+ companies and 5,500+ marketers worldwide. Backed by Meta and Google, and recently rebranded from Revealbot, we’re scaling fast with exciting launches ahead — including Ads Explorer, Studio, and global events.
Our product copy needs a leader. Right now, it’s inconsistent — sometimes missing the spark, sometimes losing the value we’ve worked hard to build. With big launches on the horizon, we need a wordsmith to define how we communicate our value and bring our brand voice to life.
What You’ll Do
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Lead external messaging: ads, social posts, brand storytelling, campaign copy, product launches.
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Write sharp, engaging copy for product UI, emails, landing pages, Product Hunt launches.
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Craft in-product communication: tooltips, alerts, onboarding flows.
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Refresh website positioning and build consistent communication flows across channels.
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Develop story-driven content: social posts, Substack drops, Reddit threads, newsletters.
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Collaborate with design to bring words and visuals together.
Requirements
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Excellent English (native or near-native).
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Strong portfolio with personality — not generic B2B SaaS language.
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Skilled storyteller who can turn complex technical features into clear, compelling narratives.
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Strong cultural awareness: you draw inspiration from literature, music, memes, and global trends.
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Independent leader who can guide creative direction without constant supervision.
What We Look For in Copy
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Smart, clear, human — never robotic.
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Confident without being flashy, playful without being boring.
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Copy that feels natural, makes people think, and leaves an impression.
Think Typeform’s playful clarity, Framer’s simplicity, Raycast’s sharpness — copy that resonates.
Benefits
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38 days of paid time off annually.
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Full health insurance via Alan or SafetyWing.
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$2000 annual holiday travel bonus for you and a companion.
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$2000 annual learning and development budget.
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$2000 annual team meet-up bonus.
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Relocation support to Barcelona.
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Laptop budget (MacBook or other gear).
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Remote-first with regular off-sites and meetups.
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Co-working budget if you prefer an office environment.
Challenges to Expect
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Highly technical, niche product with complex features.
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Independent decision-making — no structured management or frequent feedback.
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Some work will be less exciting and more focused on simplifying technical details.
If you’re ready to own the voice of a fast-scaling product and guide our brand communication, we’d love to hear from you.