Position Summary
The LinkedIn Social Media Specialist is responsible for creating engaging, on-brand posts for companies and thought leaders that grow presence, build relationships, and drive measurable engagement on LinkedIn.
This role requires strong writing and visual design skills, combined with the ability to understand client businesses, voices, and audiences. You’ll craft compelling social copy tailored to B2B decision-makers and design attention-grabbing graphics that stand out in the LinkedIn feed.
As a key member of the social team, you’ll manage client accounts, maintain content calendars, monitor engagement, analyze performance, and contribute to strategy sessions. The goal: deliver content that strengthens credibility, sparks conversations, and drives business growth.
Key Success Measures
-
Produces LinkedIn posts with strategic copy and branded visuals that align with client goals.
-
Drives growth in engagement rates, impressions, and followers.
-
Uses analytics to optimize content for reach and performance.
-
Earns high client satisfaction (NPS) through proactive communication.
-
Delivers content efficiently using templates and best practices.
-
Leads effective client strategy sessions to align on goals and direction.
Duties & Responsibilities
Content Creation
-
Write concise, compelling LinkedIn posts tailored to each client’s audience.
-
Design branded graphics in Canva optimized for LinkedIn best practices.
-
Apply revisions promptly and ensure all content is clear and engaging.
Client Relations
-
Lead client meetings to align on strategy, voice, and goals.
-
Respond to questions and provide proactive recommendations.
Content Strategy
-
Research client performance, competitors, and industry trends.
-
Identify themes, pain points, and value propositions for planning.
-
Recommend posting cadence and engagement tactics.
Content Management & Reporting
-
Manage LinkedIn accounts daily, ensuring consistent posting.
-
Track KPIs, monitor performance, and provide optimization insights.
-
Deliver monthly reports with data-driven recommendations.
Required Skills & Competencies
-
Excellent written, verbal, and presentation skills.
-
Strong interpersonal skills with professionalism in client interactions.
-
Attention to detail with a balance of strategic thinking + creativity.
-
Proficiency in:
-
LinkedIn content creation & copywriting
-
Visual design (Canva)
-
Google Workspace
-
Scheduling tools (Hootsuite, Buffer, etc.)
-
Analytics tools & native LinkedIn reporting
-
-
Solid understanding of marketing fundamentals and branding.
-
Agency experience preferred.
Background & Experience
-
3–5 years of relevant social media/marketing experience.
-
Bachelor’s degree in Marketing, Advertising, Media, or related field.
-
Proven track record of growing engagement and reach on LinkedIn.
Compensation & Perks
-
Salary: $60,000 – $70,000 USD/year (commensurate with experience).
-
Personal Time Off (PTO) after 45-day training period.
-
Workstation stipend for home office setup.
APPLY