Company Overview
Hello! We’re Razorfish—a team that sees consumers not just as data points, but as real people with unique stories. With over 25 years of digital expertise, we help brands navigate the evolving marketing landscape by creating meaningful, human-centered connections. Our diverse talent—spanning strategy, creativity, experience design, and technology—is united by a passion for turning bold ideas into measurable business outcomes. Razorfish is proud to be a part of Publicis Communications North America.
Responsibilities
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Lead the full lifecycle of internal and external client data projects, ensuring seamless execution from initiation to delivery.
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Demonstrate a clear understanding of Razorfish’s data capabilities and how they align with and support broader client strategies.
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Apply marketing and business insights to effectively position data services as essential to achieving client goals.
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Coordinate and lead cross-functional projects, fostering strong collaboration across disciplines.
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Oversee client presentations and readouts, gather and define data requirements, and manage the implementation of data tools and solutions.
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Leverage subject matter expertise in key data domains—such as business intelligence, data visualization, forecasting, testing, or modeling—to contribute meaningfully to client engagements and deliverables.
Qualifications
Data Strategy
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Independently identify and prioritize key challenges and objectives for both internal and client-facing initiatives.
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Apply strategic thinking to enhance client marketing performance or advance their data maturity, leveraging appropriate frameworks and methodologies.
Communication Skills
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Contribute thoughtful insights to both internal and client discussions, integrating feedback effectively.
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Prepare polished presentations and outlines independently, delivering content with clarity and confidence.
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Address complex or ambiguous questions with professionalism and poise.
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Present ideas confidently in meetings, offer strategic alternatives, and lead discussions when needed.
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Create client-facing documentation with minimal reliance on templates, maintaining a strong visual and storytelling focus.
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Use presentation tools like PowerPoint or Google Slides with fluency, ensuring data is visually compelling and easy to understand.
Client Engagement
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Serve as the primary internal point of contact for data-related needs and evolve into a trusted client resource.
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Manage and lead end-to-end execution of multiple client programs and projects.
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Display a professional, confident presence in client interactions and relationship-building activities.
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Accurately document and respond to client feedback, raising concerns when necessary.
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Demonstrate deep understanding of client business dynamics, including financials, industry trends, marketing channels, and strategic goals.
Tools & Techniques
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Exhibit expertise across a range of data tools, platforms, and methodologies.
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Possess strong knowledge of statistical concepts and proficiency in at least one programming language (e.g., Python, R).
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Understand the application and value of machine learning in marketing and analytics.
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Contribute to vendor assessments and selection processes.
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Proactively identify knowledge gaps and pursue learning through internal resources or expert guidance.
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Maintain data integrity across collection, extraction, and activation phases, with hands-on experience in BI and visualization tools.
Analytics
Planning & Implementation
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Independently execute learning agendas and measurement plans from start to finish.
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Proactively identify and resolve implementation issues related to measurement strategies.
Insight Generation
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Demonstrate fluency in key CRM performance metrics such as email click-through rates, offer redemption rates, incremental sales and margin, and related measurement methodologies.
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Derive actionable insights from data and provide clear, strategic recommendations to enhance data extraction and marketing processes.