Manager Digital Marketing

Are you a data-driven marketer passionate about scaling digital campaigns that make a real impact? Eleanor Health is hiring a Paid Digital Marketing Manager to lead and optimize our online advertising strategy. As a Paid Digital Marketing Manager, you’ll own the performance of paid channels like Google Ads (Search, Performance Max, Demand Gen) and Meta Ads to help people affected by addiction and mental health challenges find life-changing care. This is your opportunity to use your expertise to drive measurable growth while supporting a mission that changes lives.

🌟 About Eleanor Health

At Eleanor Health, we help people affected by addiction live amazing lives. We are building the first addiction and mental health services provider designed around a long-term, whole-person, value-based care model. Our mission-driven team is ambitious, compassionate, and committed to transforming recovery support. Every day, we work to deliver hope, healing, and sustainable wellness for the communities we serve.

 Paid Digital Marketing Manager – Role Overview

The Paid Digital Marketing Manager will be a hands-on expert who creates, manages, and scales high-performing campaigns across multiple paid digital channels. You’ll be responsible for budget allocation, campaign strategy, and continuous performance optimization to drive patient acquisition and improve ROI.

Key Responsibilities of a Paid Digital Marketing Manager

• Campaign Management: Build, manage, and optimize paid campaigns on Google Ads (Search, Performance Max, Demand Gen), Meta Ads, and other platforms.

• Budget Allocation: Track and adjust daily, weekly, and monthly spend to maximize ROI.

• Performance Optimization: Analyze metrics to reduce CPA, increase conversions, and improve ROAS.

• Creative Collaboration: Partner with content and creative teams on ad messaging and visuals.

• Conversion Rate Optimization (CRO): Run A/B tests and incrementality testing to refine channel mix and bidding strategies.

• Reporting & Insights: Deliver actionable performance reports and data-driven recommendations.

• Trend Monitoring: Stay current on paid media trends and platform updates to maintain competitiveness.

 What Makes a Great Paid Digital Marketing Manager

The ideal Paid Digital Marketing Manager is analytical, creative, and results-focused. You’ll excel if you’re comfortable testing, optimizing, and scaling campaigns while adapting to a fast-paced environment.

Qualifications & Preferred Skills

Required:

• Bachelor’s degree in Marketing, Advertising, or related field.

• 4+ years managing paid digital campaigns with proven ROI improvement.

• Proficiency in Google Ads (Search, Performance Max, Demand Gen) & Meta Ads Manager.

• Strong analytical skills with tools like Google Analytics, Mixpanel, or Looker.

• Ability to manage multiple campaigns simultaneously.

Preferred:

• Experience in healthcare, behavioral health, or regulated industries.

• Google Ads or Meta Blueprint certifications.

• Familiarity with HIPAA-compliant marketing strategies.

💼 Compensation & Benefits

• Salary: $100,000 – $115,000 annually (based on experience, qualifications, and location).

• Health & Wellness: Company-paid medical & dental insurance, affordable vision plans, mental health perks.

• Time Off: 12 vacation days, 12 wellness days, 3 floating holidays, 9 company holidays, and additional leave options.

• Retirement: 401(k) with 3% company match.

• Disability & Life Insurance: Short-term, long-term, and life insurance options available.

• Family & Medical Leave: Paid leave for family, health, or personal wellness needs.

• Wellness Support: Mindfulness app reimbursement, EAP sessions, virtual health visits, and more.