Company Overview
Macerich is a leading owner, operator, and developer of major retail real estate in the U.S., managing high-quality retail centers in affluent and densely populated markets. By connecting communities, Macerich creates long-term value for shareholders, partners, and customers.
Core Values: Excellence, Relationships, Optimism, Integrity, Empowerment, Fun
Position Summary
The Manager of Digital Marketing will support the Property Management team, focusing on Field Marketing. This role enhances the digital and social presence of Macerich’s retail centers by developing and executing social media and email strategies, managing content quality, and establishing influencer partnerships.
Collaboration with Corporate Marketing ensures digital initiatives align with the centers’ five-year plans and programming priorities.
Key Responsibilities
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Social Media Management: Create and execute editorial plans tailored to each center, aligning with portfolio strategy
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Email Marketing: Oversee email programs, craft compelling copy, select imagery, and customize content per center strategy
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Website Management: Audit property websites to ensure programming and tenant content is current and engaging
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Influencer Program Management: Design and implement influencer engagement plans to support programming and long-term objectives
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Content Creation: Develop engaging social media posts, including text, images, and videos, for consistent online presence
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Collaborative Planning: Work with Property Marketing Managers and Corporate Marketing to develop annual digital strategies
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Reporting & Analytics: Maintain resource libraries and analytics, produce reporting to showcase performance metrics
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Additional Duties: Perform other assignments as requested by the employer
Qualifications & Skills
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Bachelor’s degree in Marketing, Communications, or related field
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Proven experience in digital marketing, especially social media and email management
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Experience with website content management systems and email marketing tools
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Strong understanding of social media platforms, influencer marketing, and email marketing strategies
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Exceptional writing, editing, and communication skills
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Ability to analyze digital metrics and optimize strategies for engagement and ROI
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Strong critical thinking and project management skills in fast-paced environments
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Proficiency in Excel, PowerPoint, and social media/email/website management tools
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Experience with Sprinklr, Dotdigital, Monday.com, Meta Business Suite, Photoshop, video editing is a plus
Benefits & Total Rewards
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Paid time off: vacation, 12 paid holidays, 80 hours of sick leave
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401(k) match with immediate vesting
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Employee stock purchase program (15% discount)
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Paid volunteer hours (24 hours annually) and charitable match
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Employee Assistance Program
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Career-development resources and comprehensive wellness programs (Calm Health, ClassPass memberships)
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Competitive benefits with affordable contributions
Equal Opportunity Employer
Macerich is committed to a diverse workforce and considers qualified applicants without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.