Manager Social Media Platforms and Partners

Join adidas – Where Culture Meets Innovation

For over 75 years, adidas has been a global icon in sport and culture. With offices around the world—from Herzogenaurach to London, Tokyo, LA, NYC, Shanghai, and beyond—adidas continues to shape the future of the sporting goods industry through creativity, collaboration, and relentless innovation.

We are now looking for a Manager – Social Media Platforms and Partners to join our Global Brand Social Team based in our vibrant London office. Home to 100+ adidas professionals, this office is a creative hub for brand marketing, sports and culture partnerships, sales, digital, and more.

The Role: Social Media Manager (Global Brand Social Team)

As a Social Media Manager, you will be at the forefront of adidas’ global social media strategy—managing platform relationships and maximizing content value across sport, culture, and entertainment. This is a strategic, hands-on role driving best-in-class brand storytelling and consumer engagement through two primary lenses: social platforms and partner publishing.

What You’ll Be Doing:

• Lead and manage global social media platforms and partnerships to drive innovation, relevance, and excellence in storytelling and content delivery.

• Stay ahead of emerging platform trends, guidelines, algorithms, and safety policies to ensure adidas maintains its position as the #1 global sports brand on social media.

• Collaborate closely with internal teams (Brand, Market, Sports Marketing, Category, and Creative) to deliver high-impact, platform-first content aligned with the adidas Marketing Framework.

• Provide clear, actionable guidance to global and local market teams, enabling brand-safe, effective, and innovative campaign execution across social channels.

• Foster strong relationships with key social media platforms (e.g., Meta, TikTok, YouTube, X, Snapchat) to develop joint marketing plans and unlock value through co-branded activations.

• Manage social content partnerships with adidas brand ambassadors, creators, athletes, and cultural icons, ensuring their activation aligns with brand messaging and campaign objectives.

• Utilize platform business tools (e.g., Meta Business Manager) to monitor performance and optimize campaigns in real-time.

• Deliver measurable brand performance by integrating data-driven insights into your strategic planning and content delivery.

• Contribute to email marketing, local social publishing, and real-time content creation, as needed.

Who We’re Looking For:

You are a social-first thinker and collaborative brand builder with deep knowledge of social media platforms and the evolving digital landscape. You bring strategic leadership and practical platform knowledge with a consumer-first mindset.

Required Skills & Experience:

• Proven experience managing social media content, strategy, and partnerships at a high level, ideally in a global or cross-market setting.

• Expertise in platform mechanics, trends, creator programs, and publishing best practices.

• Passionate advocate for culture, sport, and storytelling through digital media.

• Strong project management skills – able to juggle multiple campaigns, deadlines, and stakeholders.

• Excellent verbal and written communication skills with the ability to present complex ideas clearly.

• Comfortable with data – using performance metrics to inform decisions and refine strategies.

• Experience with social business tools (Meta Business Manager, TikTok Creator Portal, YouTube Studio, etc.).

• Background in marketing, advertising, or brand management within the sport, fashion, lifestyle, or entertainment industries preferred.

• Passion for adidas’ mission and culture, and a drive to bring bold, fresh ideas to the table.

What We Offer:

• Flexible hybrid working model – 3 days in-office, 2 days from home

• 25 days holiday + bank holidays

• Leading pension scheme and performance-related bonus

• Bupa health insurance & Westfield cash plan

• Generous adidas employee discount

• Gym membership contribution for London-based employees

• An inclusive, inspiring, and high-performance culture that encourages curiosity, ownership, and innovation

Our Culture – How We Win While Playing Fair:

At adidas, we embody the athlete’s mindset through our six core behaviors:

• COURAGE: Speak up and act when you see an opportunity.

• OWNERSHIP: Take initiative, be proactive, and follow through.

• INNOVATION: Stay curious, embrace experimentation, and elevate standards.

• TEAMPLAY: Collaborate, share wins, and lift others.

• INTEGRITY: Play by the rules and be accountable.

• RESPECT: Be inclusive, empathetic, and dignified in all interactions.

How to Apply:

We’re excited to welcome bold, creative thinkers to our team. If this role inspires you, apply before our closing date: 21.07.2025.
Please note: We may close the role early if we receive a high volume of qualified applications.