Role Overview:
Zeta Global is hiring a Manager, YouTube Ads to oversee end-to-end YouTube ad campaigns for enterprise clients. This role includes campaign setup, optimization, pacing management, reporting, and client communication. You will act as a subject matter expert within the Google Ads ecosystem, making strategic recommendations and operational decisions to meet client KPIs. This position reports to the Group Vice President in the Media Activation division.
Key Responsibilities:
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Manage YouTube ad campaign setup, optimization, and reporting.
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Oversee all campaign formats in Google Ads/Editor for Awareness, Consideration, and Conversion goals.
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Act as the internal and external point of contact for active and upcoming campaigns.
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Provide proactive optimization strategies and implement client requests.
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Monitor pacing, budgets, and bids to ensure delivery.
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Manage daily tasks using team project management tools.
Requirements:
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2+ years of hands-on Google Ads experience across all YouTube ad formats and objectives.
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Deep knowledge of KPI optimization, targeting, pixel/tag setup, and bid/budget management.
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Strong analytical, quantitative, and communication skills.
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BA/BS degree (or equivalent experience).
Preferred Skills (Not Required):
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Google Ads Editor proficiency.
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Paid Search campaign management experience.
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PMax, Demand Gen, Microsoft Ads, and DV360 experience.
Benefits & Perks:
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Unlimited PTO.
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Excellent medical, dental, and vision coverage.
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Employee Equity and Stock Purchase Plan.
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Employee Discounts, Virtual Wellness Classes, Pet Insurance, and more.
About Zeta Global:
Zeta Global (NYSE: ZETA) is an AI-Powered Marketing Cloud that helps marketers acquire, grow, and retain customers more effectively. With the Zeta Marketing Platform (ZMP), we unify identity, intelligence, and omnichannel activation, powered by one of the industry’s largest proprietary databases and advanced AI. Founded in 2007, Zeta is headquartered in NYC with offices worldwide. Learn more at www.zetaglobal.com.
Commitment to Diversity:
Zeta fosters an inclusive workplace, celebrating diversity across all identities. We are committed to equity, belonging, and supporting our employees in bringing their full selves to work.