Marketing and Social Media Manager

About Us

Parkfoot is proud to be a locally-loved store committed to offering high-quality, locally sourced products. We are passionate about supporting small producers and businesses, and we take pride in building strong relationships within our community. We’re now looking for a creative, community-minded Marketing and Social Media Manager to help share our story and grow our reach—both online and in-store.

 Role Overview

As our Marketing and Social Media Manager, you will lead the creation and implementation of marketing campaigns, social media strategies, community outreach initiatives, and in-store promotions. You’ll play a vital role in strengthening our local identity and connecting with new and existing customers through authentic storytelling, engaging content, and community partnerships.

 Main Duties & Responsibilities

1. Marketing

• Develop and execute marketing strategies to promote the store and its local product offerings

• Plan and manage in-store events, local collaborations, and seasonal campaigns

• Design and update marketing materials, including managing content for our website

• Evaluate campaign performance and recommend improvements based on analytics

2. Social Media Management

• Create and schedule original, engaging posts for platforms like Instagram and Facebook

• Share stories about local producers and showcase their products

• Respond professionally to comments, reviews, and direct messages

• Track performance through analytics and adapt content strategies accordingly

• Stay up to date with trends and apply relevant ideas to improve reach and engagement

3. Community Engagement

• Build and maintain relationships with local businesses, charities, and groups

• Represent Parkfoot at community events and collaborate with partners to extend brand reach

• Strengthen Parkfoot’s role as a trusted, community-focused retailer

4. Charity and Community Initiatives

• Plan and promote charity drives and awareness campaigns

• Partner with local organisations like food banks and non-profits

• Create content to showcase charitable efforts and encourage community participation

• Report on the impact of these initiatives to share with stakeholders and customers

5. Team Collaboration

• Work closely with store staff to align marketing with business goals

• Collect customer insights to tailor campaigns accordingly

• Keep the team informed of upcoming events, promotions, and social media activity

• Provide light training to team members on promoting our values in-store

 What We’re Looking For

• Experience in marketing, social media management, or community outreach

• Strong communication and copywriting skills

• Confidence using social media platforms and basic design tools (e.g., Canva)

• A passion for supporting local businesses and communities

• Organised, proactive, and creative mindset

• Ability to work independently and as part of a small, collaborative team

• Flexibility to attend weekend events or promotions when needed

 How to Apply

If you’re passionate about local food, community connections, and creative marketing, we’d love to hear from you. Please send your CV and a brief cover letter highlighting your relevant experience.