Marketing Communications

Job Category: marketing communicatoin
Job Type: Full Time
Job Location: USA
Salary: $195K/yr - $225K/yr
Company Name: Benefit Cosmetics

OVERVIEW:

Benefit Cosmetics, originally an indie beauty brand, has evolved into a prestigious powerhouse under the luxury group Louis Vuitton Moet Hennessy. Founded in 1976 by twins Jean and Jane Ford in San Francisco, Benefit has always embraced innovation, breaking the mold and delivering creative beauty solutions with a playful twist. Today, we are present in 59 countries, with over 3,000 BrowBars and 5,000 trained beauty experts worldwide.

At Benefit, we believe that beauty should be fun and uplifting. Every product or service we create is designed to spark joy, surprise, and inspire fearlessness, inviting you to join in the fun. While we always aim for enjoyment, our team of innovators is committed to solving beauty challenges with unexpected, uncomplicated solutions.

From revolutionizing brow services by moving waxing to the front of the shop to becoming the global leader in brow products, Benefit is all about making bold moves. We’re also the go-to brand for pore care, selling a POREfessional primer every 12 seconds in 2020, and we lead in lashes as the #1 prestige mascara brand in both the US and UK. In short, Benefit is the ultimate destination for products, services, and a daily dose of feel-good vibes.

Here’s a summarized version of the job description:

Senior Director, Marketing Communications – Benefit Cosmetics

Overview: This role will lead social media strategy, digital influencer relationships, PR, and content initiatives to strengthen Benefit Cosmetics’ brand presence in the US. The Senior Director will enhance brand awareness and engagement through influencer partnerships, social media, and PR, while overseeing content creation and strategy, with a focus on TikTok.

Key Responsibilities:

  • Develop and execute marketing plans to boost brand awareness and drive earned exposure.
  • Collaborate with cross-functional teams to enhance acquisition and engagement across social platforms.
  • Lead influencer event activations and collaborate with the Global and US marketing teams.
  • Manage social content planning and calendar across all platforms, focusing on TikTok.
  • Oversee teams handling PR, social strategy, content creation, and influencer marketing.
  • Foster relationships with key influencers, media, and other opinion leaders.
  • Drive innovation in influencer marketing, PR, and social media strategy.
  • Propose disruptive partnerships and campaigns for product launches.

Qualifications:

  • 7-10 years of brand marketing or social media experience with a focus on influencer marketing.
  • Strong strategic, creative, and analytical skills.
  • Deep knowledge of digital trends and social media platforms.
  • Experience with platform analytics tools.

Location & Salary:

  • Hybrid work (onsite presence required weekly at Benefit office).
  • Salary range: $195,000 – $225,000 annually (based on experience and location).
  • Additional benefits: health, dental, vision plans, 401(k) with employer matching, paid time off, discounts, and more.
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