Marketing Coordinator

Job Description

Job Title: Marketing Coordinator

Company: Pugpig

Location: Hybrid (London or New York)

Job Type: Full-time, Permanent

About Us: Pugpig is the leading mobile publishing platform, powering 400 apps for the world’s most renowned media companies, including The Boston Globe, The Independent, and Condé Nast. Our team in London and New York provides expert support, helping our clients thrive in the digital publishing world. We are committed to fostering a positive, inclusive work environment with a focus on work-life balance.

Job Overview: We are seeking a proactive Marketing Coordinator with a passion for lead generation and growth marketing. You will be responsible for executing multi-channel campaigns, managing CRM systems, and creating engaging content to drive new business opportunities. This role offers an excellent opportunity to develop your B2B marketing skills and work with global media leaders.

Key Responsibilities:

• Plan and execute lead generation campaigns across paid and owned channels.
• Set up, monitor, and optimise LinkedIn ad campaigns, including A/B testing and retargeting.
• Repurpose content (webinars, reports) into lead generation assets such as gated content and ads.
• Track and report on campaign performance, sharing insights with the team.
• Create and schedule social media content to promote customer launches, events, and success stories.
• Manage CRM data (HubSpot), ensuring clean and accurate contact records.
• Segment audiences for campaigns and maintain lifecycle stages.
• Support logistics and promotion for webinars, roundtables, and conferences.
• Assist in general marketing support, including responding to inbound queries.

Essential Skills and Qualifications:

• Minimum of 2 years of B2B marketing experience.
• Proficiency with LinkedIn Campaign Manager.
• Excellent written and verbal communication skills.
• Strong organisational skills and ability to multitask.
• Basic knowledge of HubSpot or similar CRM platforms.
• A proactive attitude with a focus on solutions.
• Experience creating and editing content (written, video, graphics).
• Positive and adaptable, comfortable in a fast-paced environment.

Desirable Skills:

• Experience in event coordination (virtual and in-person).
• Knowledge of other social media management tools.
• Understanding of the media and publishing industry.

Benefits:

• Hybrid working with shorter days on Wednesdays and Fridays.
• Wellbeing support and healthcare options.
• Paid volunteering days.
• Training and conference budgets for skill development.
• Regular team social activities.

Our Values:

• Be the Solution: We take the initiative and solve problems creatively.
• Make Tomorrow Better: We continuously seek ways to improve.
• Zoom Out: We maintain a big-picture perspective.
• Be Kind: We communicate with openness, respect, and positivity.
• Enjoy the Ride: We prioritize work-life balance and have fun.