Marketing Data Scientist

Key Responsibilities:

• Provide actionable insights to help clients understand their customers, improve customer experience, and optimize marketing performance.

• Collaborate with clients to identify business needs and translate them into analytical solutions.

• Design and implement data models and analytical frameworks to support client objectives.

• Work with cross-functional teams of data scientists, consultants, and client stakeholders to uncover insights and present findings in a clear, impactful manner.

• Develop and implement advanced models including MTA, MMM, and experimentation frameworks to address business challenges such as marketing effectiveness, ROI, brand impact, segmentation, pricing, and external market factors.

• Contribute to the development of next-generation, consumer-centric marketing analytics solutions that incorporate emerging data sources such as identity resolution, cross-device data, addressable TV, segmentation, targeting, and testing results.

What You’ll Bring:

• Hands-on experience with advanced statistical and modeling techniques, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), experimentation, multivariate regression, time-series analysis, Bayesian statistics, segmentation, machine learning, data mining, simulation, optimization, and forecasting.

• Strong technical skills for managing big data and solving complex problems in areas such as online search, advertising attribution, and marketing optimization across digital and offline channels.

• Proficiency in tools such as SQL, R, Python, Spark, or Matlab.

• A minimum of 2+ years of professional experience in quantitative analytics and modeling, or an advanced degree with relevant practical experience.

• A Bachelor’s degree (required) or higher (preferred) in a quantitative field such as Economics, Econometrics, Statistics, Physics, Engineering, Data Mining, Operations Research, Finance, or related disciplines.

Preferred Qualifications:

• 1+ years of direct experience in Digital Analytics, working with Adserver/Web Analytics logs.

• 1+ years of experience in the digital AdTech industry with a solid understanding of key digital metrics and marketing technologies.

Work Environment:

This is a hybrid role, requiring a combination of remote work and in-person collaboration at a designated TransUnion office for a minimum of two days per week.

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Benefits:

TransUnion offers a comprehensive benefits package, which includes:

• Flexible paid time off for exempt employees and PTO for non-exempt employees.

• Up to 12 paid holidays annually.

• Comprehensive health plans, including medical, dental, and vision options, along with health spending accounts.

• Mental health support and disability benefits.

• Up to 12 weeks of paid parental leave, plus adoption assistance and fertility planning coverage.

• Legal benefits, long-term care insurance, and commuter benefits.

• Tuition reimbursement and charity gift matching programs.

• Employee stock purchase plan and a 401(k) retirement savings plan with employer match.

• Access to TransUnion’s Employee Resource Groups.

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