Job Overview

We are seeking an experienced, proactive, and results-oriented Marketing Manager to lead our marketing efforts across both digital and traditional channels. This role is particularly well-suited for a professional with a strong background in B2B marketing, capable of creating and executing strategies that generate leads, build brand awareness, and support business growth.

As our Marketing Manager, you will take ownership of all marketing initiatives — from crafting high-converting email campaigns to managing paid ad performance, writing compelling content, and coordinating events and webinars. You will work closely with internal teams, especially Sales, to ensure all marketing outputs align with business objectives and speak to our professional client base.

Key Responsibilities

Strategic Planning & Execution

Develop and execute comprehensive, data-driven marketing strategies across multiple channels
Identify target market segments, set objectives, and define key performance indicators (KPIs)

Digital Marketing

Manage and optimise Google Ads and other PPC campaigns to ensure strong ROI
Oversee email marketing campaigns from concept to delivery, ensuring alignment with brand messaging
Create landing pages, marketing assets, and automation workflows as needed

Content Creation & Communications

Write clear, engaging copy for websites, social media, email, promotional collateral, and sales materials
Ensure messaging is consistent across all platforms and targeted to a professional B2B audience
Collaborate with design and tech teams to produce high-impact visual content

Market Research & Insights

Conduct regular competitor analysis and research industry trends to refine strategy
Gather feedback and insights from customers and sales teams to improve campaign targeting

Lead Generation & Sales Support

Create and optimise sales enablement tools such as brochures, one-pagers, and case studies
Collaborate with the Sales team to align marketing campaigns with lead generation goals
Support account-based marketing (ABM) strategies and lead nurturing workflows

Events & Promotions

Plan and coordinate marketing events, trade shows, and webinars
Oversee event communications, promotional materials, and follow-up strategies

Performance Tracking & Reporting

Monitor campaign results using analytics tools
Produce monthly reports on KPIs, conversion rates, and return on investment
Use findings to make recommendations for ongoing improvements

Requirements & Experience

Essential:

Proven experience in a marketing role (preferably within a B2B environment)
Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, etc.)
Proficiency with Google Ads, campaign tracking, and budget optimisation
Strong organisational and multitasking skills
Excellent English communication skills (written and verbal)

Desirable:

Background in IT, SaaS, or technology-related industries
Familiarity with CRM platforms and marketing automation
Experience in managing cross-functional teams or working with external vendors
Basic design or content editing skills (e.g., Canva, Adobe tools)

Why Join Us?

This is an exciting opportunity to make a measurable impact in a growing company. As a key player in our business development journey, you’ll enjoy creative freedom, clear responsibilities, and the chance to shape the marketing roadmap.

We also offer:

A supportive, collaborative work environment
Clear career growth pathways
UK visa sponsorship for eligible candidates

How to Apply

If you are passionate about strategic marketing and ready to take your career to the next level, we’d love to hear from you. Please submit your CV and cover letter explaining your experience and why you’re a great fit for this role.

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Marketing Manager