Marketing Manager

Job Summary

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence. This role is ideal for a strategic thinker with a strong foundation in digital marketing, multichannel campaigns, and content creation. You will be responsible for developing and executing integrated marketing plans that drive engagement, increase visibility, and support business growth.

Key Responsibilities

• Develop and implement comprehensive marketing strategies across digital platforms including SEO, social media, email, and content marketing.

• Lead and manage advertising sales and print advertising campaigns to ensure consistent brand messaging.

• Oversee B2B marketing efforts and support e-commerce initiatives to drive sales and expand market reach.

• Utilize tools such as Google Analytics and Adobe Creative Suite to monitor, analyze, and optimize campaign performance.

• Collaborate with cross-functional teams including product management and finance to align marketing goals with business objectives and budget requirements.

• Create compelling copy for websites (WordPress), email newsletters, landing pages, and social media posts.

• Plan and execute performance marketing campaigns, including Facebook Ads and Google AdWords, to maximize ROI.

• Conduct market research to stay informed on industry trends, customer needs, and competitive positioning.

• Leverage marketing automation tools to streamline campaign workflows and improve operational efficiency.

• Make website updates using basic HTML as needed.

Qualifications

• Proven experience in a similar marketing role with a strong focus on digital marketing and content creation.

• Proficiency in SEO, multichannel marketing, and campaign analysis.

• Experience with Google Analytics, Facebook Advertising, Google Ads, and Adobe Creative Suite.

• Strong copywriting skills with the ability to create tailored content for diverse audiences.

• Familiarity with website content management (WordPress) and basic HTML.

• Understanding of e-commerce platforms and online sales strategies.

• Ability to manage marketing budgets and deliver data-driven insights.

• Excellent organizational, project management, and communication skills.

• Experience in a remote work environment preferred.