About Us:
Wilson Language Training is dedicated to achieving literacy for all. We believe literacy is a fundamental right, and we work to make it attainable for every individual. Our team members’ success and growth are as important as our mission, and we foster an environment where employees can bring their authentic selves to work while making a meaningful impact.
Position Overview:
We are seeking a strategic, hands-on Marketing Manager to plan, execute, and optimize go-to-market strategies for newly acquired literacy programs, including curriculum designed for bilingual (Spanish-English) learners. This role will drive awareness, engagement, and adoption through integrated marketing across digital and print channels.
Key Responsibilities:
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Develop and manage multi-channel marketing campaigns for new curriculum products, with a focus on bilingual education.
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Collaborate with Product, Sales, and Implementation teams to ensure alignment in messaging and strategy.
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Create compelling content for diverse formats, including email, brochures, web, social media, and presentations.
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Provide marketing enablement materials to support sales prospecting and outreach.
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Manage vendor relationships for design, production, and localization.
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Analyze campaign performance to improve ROI and inform future strategies.
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Coordinate with external partners and acquired program teams to maintain brand consistency.
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Support event planning and representation at industry conferences and trade shows.
Qualifications:
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Bachelor’s degree in Marketing, Communications, Education, or related field.
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5+ years of marketing experience, preferably in education or literacy sectors.
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Proven experience in multi-channel campaign management.
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Background in marketing to K–12 administrators and educators.
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Strong writing, editing, and storytelling abilities.
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Fluency in English and Spanish highly preferred.
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Proficiency with Salesforce, Pardot, WordPress, Canva/Adobe Creative Suite, and Google Analytics is a plus.
Preferred Attributes:
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Understanding of bilingual education and literacy equity issues.
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Experience integrating or marketing newly acquired education programs.
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Mission-driven mindset with a passion for literacy advancement.