Marketing Manager

About the Job
We are hiring a skilled Senior Program Manager, Marketing to join XPO, a global leader in transportation and logistics solutions. As a Senior Program Manager, Marketing, you will lead innovative campaigns that drive customer engagement, awareness, and retention across multiple channels. This role is perfect for a strategic marketer who thrives in fast-paced environments and wants to make a measurable impact on one of the top companies in the logistics industry. With access to cutting-edge tools, cross-functional collaboration, and strong growth opportunities, this position offers the chance to shape XPO’s marketing strategy and elevate its brand presence worldwide.

Senior Program Manager, Marketing – Key Responsibilities

• Design and execute multi-channel marketing strategies aligned with business goals.
• Leverage marketing automation (Pardot) and CRM platforms (Salesforce, ZoomInfo, Showpad) to deliver effective campaigns.
• Act as a Senior Program Manager, Marketing by creating engaging customer-facing content across email, social media, events, and web.
• Develop customer personas and segment audiences to tailor messaging and boost engagement.
• Collaborate with sales, operations, and product teams to support lead generation and sales enablement.
• Monitor campaign performance, analyze metrics, and adjust strategies to maximize ROI.
• Manage the creation and updating of sales collateral and brand-aligned marketing assets.
• Track industry trends and competitor strategies to ensure marketing efforts remain innovative and effective.

Senior Program Manager, Marketing – Qualifications

• Bachelor’s degree in marketing, business, economics, supply chain, or related field (or equivalent experience).
• 2+ years in marketing or marketing operations (4+ years preferred).
• Strong proficiency in marketing tools like Pardot, Salesforce, ZoomInfo, Google Ads, Canva, or Adobe.
• Skilled in campaign management, customer segmentation, and data-driven decision-making.
• Excellent written and verbal communication with proven leadership and collaboration skills.
• Master’s degree, sales experience, or logistics industry background preferred.

Benefits of Working as Senior Program Manager, Marketing at XPO

• Competitive salary with full health, life, and disability insurance starting on day one.
• Up to 15 days PTO in the first year plus 9 paid holidays.
• 401(k) plan with company match for future financial security.
• Education assistance programs to support career growth.
• A collaborative, inclusive environment that rewards results, innovation, and dedication.

Equal Opportunity Employer

XPO is an equal opportunity employer committed to diversity and inclusion. The company makes hiring decisions based on qualifications, merit, and business needs while providing reasonable accommodations throughout the hiring process.