Position Summary
USA Rugby is hiring a Marketing Manager, Community Rugby to lead storytelling, visibility, and growth of grassroots rugby in the United States. This role collaborates with the Senior Club, College, and Youth & High School councils to design impactful marketing campaigns, highlight rugby’s values, and inspire participation. The position supports USA Rugby’s goals of increasing membership by 10%, improving retention by 35,000+, and expanding engagement nationwide.
Key Responsibilities
Strategic Marketing Leadership
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Develop and implement a national community marketing strategy with USA Rugby and the three community councils.
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Align council-level and club-level marketing efforts to build a unified message: Join us on the pitch.
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Leverage High-Performance athletes and coaches as ambassadors to inspire players and fans.
Community Storytelling & Content Creation
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Produce and amplify stories, videos, and content from tournaments, events, referees, and community rugby members.
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Create engaging content with tools such as Photoshop, CapCut, and Canva.
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Expand USA Rugby’s digital presence by creating new channels and content pipelines.
Council Collaboration & Support
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Partner with councils to align marketing while maintaining their unique identities.
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Host regular marketing collaboration sessions with council representatives.
Best Practices & Measurement
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Provide “Marketing Best Practices” guidance for councils and clubs.
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Build quarterly reports measuring marketing impact and engagement.
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Create simple evaluation tools to help councils and clubs measure campaign success.
Sponsorship & Partnerships
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Support community-focused sponsorships through storytelling and digital promotion.
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Collaborate with councils to identify sponsorship opportunities.
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Align with USA Rugby’s commercial team to grow community partnerships.
Brand & Digital Strategy
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Manage USA Rugby’s website, email campaigns, and national social media accounts.
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Ensure brand consistency and inclusivity across all platforms.
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Track analytics to optimize engagement and growth.
Scope & Boundaries
This is an operational, content-driven role, not an oversight position. The Marketing Manager works collaboratively to elevate, connect, and amplify rugby’s story across councils and clubs.
Qualifications
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Proven experience in marketing, communications, or brand strategy (sports/community focus preferred).
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Strong skills in storytelling, content creation, and digital engagement.
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Proficiency in graphic and video tools (Photoshop, CapCut, Canva).
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Knowledge of the U.S. rugby community, including Senior Club, College, and Youth & High School.
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Experience managing campaigns, analytics, and digital platforms.
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Strong organizational and project management skills.
Compensation
Salary range: $60,000 – $80,000, commensurate with experience.
Equal Opportunity Employer
USA Rugby is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital status, veteran status, or any other protected class.