About the Role

The Marketing Specialist will support and execute a wide range of marketing initiatives across digital and traditional channels. This role is ideal for a creative, detail-oriented, and adaptable marketing professional who enjoys diverse responsibilities—from research and content creation to campaign management, SEO, email marketing, and event support.

Working closely with the marketing and sales teams, the Marketing Specialist will plan and deliver engaging marketing campaigns, develop digital content, manage website updates, and contribute to the overall brand strategy. This position offers an opportunity to grow within a forward-thinking company dedicated to innovation and excellence in the insurance and financial services industry.

Key Responsibilities

Plan, coordinate, and execute multi-channel marketing campaigns within defined budgets and timelines.
Conduct market research to identify trends, competitor activities, and audience insights.
Develop and publish content for emails, blogs, websites, social media, and presentations.
Collaborate with designers to create visual assets like infographics and case studies.
Manage email marketing (segmentation, scheduling, reporting).
Maintain and optimize website content using SEO best practices.
Support social media management through content scheduling and performance tracking.
Partner with sales to create presentations, one-pagers, and promotional materials.
Coordinate paid and organic digital advertising initiatives and analyze performance metrics.
Assist in organizing industry events and conferences with related communications.
Maintain brand consistency, content calendars, and marketing asset libraries.

Performance Measures

Timely, accurate execution of campaigns meeting or exceeding KPIs (CTR, open rates, engagement, conversions).
Growth in social media engagement, website traffic, and email performance.
Consistent, on-brand content aligned with Hexure’s messaging and standards.
Effective collaboration and communication with internal and external stakeholders.

Required Qualifications

Bachelor’s degree in Marketing, Communications, or a related field.
2–4 years of experience in marketing, preferably B2B or technology-driven.
Proficiency with tools such as Microsoft Office, CRM and marketing automation systems (e.g., Salesforce/Pardot).
Experience with Adobe Creative Suite preferred.
Familiarity with WordPress and Google tools (Ads, Analytics, Search Console).
Strong understanding of SEO, web analytics, and social media management.
Excellent written, verbal, and presentation skills.
Strong organizational and time management skills.

Core Values

At Hexure, success is built on six key values that define our culture and guide our work:

Courage – Take initiative and tackle challenges fearlessly.
Accountability – Own your words, actions, and impact.
Resilience – Stay solution-oriented and adaptable through challenges.
Inquisitiveness – Stay curious and seek continuous innovation.
Nimbleness – Adapt quickly in a dynamic work environment.
Growth – Commit to learning and professional development.

Why You’ll Love Working at Hexure

Competitive medical, dental, and vision insurance plans.
401(k) with company match and flexible spending accounts.
Flexible Paid Time Off (PTO) and 10 company-wide office closures.
Lifestyle Spending Account for personalized wellness choices.
Modern Family Leave and inclusion-focused holidays.
Access to LinkedIn Learning for ongoing professional development.
Wellness programs, employee anniversary perks, and more.
Most benefits begin on your date of hire.

Career Growth

This role offers clear advancement opportunities. Successful candidates may progress to a Senior Marketing Specialist position as they gain experience and demonstrate results.

Equal Employment Statement

Hexure is an equal opportunity employer committed to fostering inclusion, innovation, and diversity. Employment is at-will, and reasonable accommodations will be provided for individuals with disabilities upon request.

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Marketing Specialist