Media Planning Manager

About Company

WEX Inc. (NYSE: WEX) is a global financial technology solutions provider on a mission to simplify complex payment systems. With over 4,900 team members across 10+ countries, WEX supports key industries such as fleet, travel, and healthcare with innovative payment platforms.

• Fleet Cards: Powering 14 million vehicles with advanced payment control

• Travel & Corporate Solutions: Over $35 billion in purchase volume processed annually

• Health Division: Serving 343,000 employers and 28 million consumers in healthcare expense management

About the Role

WEX is looking for a strategic and analytical Media Planning Manager to join our Performance Marketing Team. In this role, you’ll design, execute, and optimize comprehensive media plans that drive performance for over 50 fuel partner brands and internal business lines.

Key Responsibilities as Media Planning Manager 

• Plan, activate, and manage paid search and programmatic media campaigns

• Align campaign strategy with internal stakeholders’ KPIs and audience segments

• Integrate SEM strategies across digital channels: Display, Video, Audio, Native, CTV, DOOH

• Monitor campaign delivery, troubleshoot issues, and ensure full execution

• Track and report monthly media spend and campaign performance

• Analyze campaign data to identify optimization opportunities and maximize ROI

• Conduct testing, interpret results, and implement insights into campaign strategy

• Stay current on trends in programmatic advertising and performance media

• Maintain and nurture relationships with key media vendors

What You’ll Bring

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field

• 3+ years of experience in digital media planning and buying

• Hands-on experience with:

  • Google & Bing Ads, GA4, Looker Studio, G-Suite, DV360, The Trade Desk, Salesforce, GTM

• Knowledge of media billing (POs, IOs), and spend reporting

• Proven success running programmatic and SEM campaigns

• Familiarity with DSPs like DV360 and The Trade Desk

• Strong analytical and problem-solving skills

• Excellent communication and stakeholder collaboration abilities

• Financial services industry experience is a plus

• A growth mindset and enthusiasm for digital marketing innovation

Compensation & Benefits

WEX offers a competitive base salary of $79,000–$105,000, based on experience and qualifications. Compensation includes:

• Annual or quarterly bonus eligibility (depending on role)

• Medical, dental, vision insurance

• 401(k) with employer contributions

• Paid time off + paid holidays

• Health Savings & Flexible Spending Accounts

• Life and disability insurance

• Tuition reimbursement

• Employee assistance and wellness programs