About the Role
Skillsoft is seeking a Digital Paid Media Specialist to lead and optimize paid media campaigns across platforms including Meta, LinkedIn, Google Demand Gen, Reddit, and programmatic channels. This role combines hands-on campaign management with AI-enabled optimization, helping shape the future of performance marketing where human strategy meets machine precision. You’ll collaborate with agency partners, internal teams, and explore AI-driven workflows to drive efficiency, revenue, and measurable impact.
Key Responsibilities
Channel Execution & Optimization
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Manage and optimize campaigns on Meta (Facebook, Instagram) and LinkedIn, including creative testing, audience targeting, and budget allocation.
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Conduct A/B testing and hands-on experiments to improve efficiency and KPIs.
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Collaborate with platform representatives on new features, betas, and incentives.
Agency Management
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Serve as primary contact for agency-led campaigns on Google Demand Gen, YouTube, and Reddit.
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Ensure agency strategies align with business goals and hold partners accountable to performance and cost efficiency.
AI-Enabled Performance Innovation
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Collaborate with the Digital Performance & Optimization team on AI-driven media workflows.
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Contribute to automation frameworks that reduce manual overhead and increase optimization velocity.
Data Analysis & Reporting
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Monitor and analyze channel performance, providing insights and actionable recommendations.
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Maintain reporting cadences and contribute to monthly and quarterly business reviews.
Cross-Functional Collaboration
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Align paid media strategies with broader demand generation and ABM efforts.
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Work with internal teams to ensure messaging, creative, and tracking integrity.
Qualifications
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5+ years of experience managing paid social/digital campaigns, preferably in B2B SaaS or enterprise tech.
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Expertise with Meta Ads Manager, LinkedIn Campaign Manager, and DSPs.
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Proven success managing multi-channel campaigns with multi-million-dollar budgets.
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Strong analytical skills; proficient in Excel/Google Sheets and Google Analytics.
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Familiarity with BI tools (Power BI, Google Data Studio, Looker) is a plus.
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Results-driven, with a strong focus on testing, optimization, and measurable impact.
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Experience working with or managing digital marketing agencies.
Benefits
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Enterprise medical, dental, and vision coverage
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Paid time off and holidays
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Professional development opportunities
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Remote-friendly work environment
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Opportunity to work at a leading provider of digital learning solutions
About Skillsoft
Skillsoft delivers online learning and talent development solutions to help organizations unlock the potential of their people. Serving over 36 million learners worldwide, Skillsoft provides award-winning learning content and platforms to drive measurable results in leadership, business skills, technology, digital transformation, and compliance.