Planner, Paid Social Media

What You’ll Do

Campaign Management & Execution – 25%

• Build expertise across internal buying and reporting tools, as well as platform-specific interfaces, applying this knowledge to competitive analysis, audience insights, media planning, and campaign reporting.
• Assist in measurement strategy, pixel creation, and third-party ad tracking under the guidance of your manager.
• Traffic campaign assets including creative files and tracking tags.
• Conduct thorough Quality Assurance (QA) on tracking elements and creative assets, identifying and resolving any issues pre-launch.
• Compile post-launch documentation (e.g., screenshots, URLs, placement details) to verify and communicate proof of campaign delivery to clients.
• Create insertion orders via internal systems to reserve media placements, ensuring accuracy and confirming proper campaign delivery.
• Support the setup and activation of Paid Social campaigns via native platforms and third-party buying tools with direction from your manager.
• Take ownership of financial tracking documents, ensuring all internal and client-facing records are up to date and accurate.

Reporting – 25%

• Monitor the pacing and performance of live Paid Social campaigns across client accounts daily.
• Collaborate with your manager to deliver performance insights and strategic recommendations.
• Lead reporting efforts for assigned clients, providing proactive communication to internal teams and managers regarding campaign performance and any issues.
• Assist with additional reporting and data collection tasks as needed across other accounts.

Paid Social Planning – 20%

• Assist in crafting proposals for Paid Social media campaigns across your client roster.
• Learn to develop and present key media documents such as RFPs, media plans, strategic decks, and more; support proposal analysis and partner negotiations.
• Stay informed on new and emerging Paid Social media trends and opportunities, applying relevant findings to your work.
• Manage vendor communications, maintain internal documents (e.g., weekly/monthly status reports), and help organize team deliverables calendars.

Relationship Development – 15%

• Maintain clear and consistent communication with internal client teams to manage project timelines and coordinate cross-functional meetings.
• Foster collaborative relationships with internal teams such as Analytics, Digital, and others.
• Contribute to broader team initiatives under the direct supervision of your supervisor.

Learning & Development – 15%

• Engage in agency-sponsored learning sessions and vendor meetings.
• Take part in both internal and external professional development opportunities (e.g., Meta Blueprint, Twitter Flight School).

---

Who You Are

• A strong and confident communicator
• A creative problem solver who brings fresh solutions to challenges
• Highly organized and detail-oriented
• Skilled at managing multiple projects and timelines
• Comfortable interpreting large datasets and working with numbers
• A reliable team player with professional maturity who is ready to pitch in
• Someone who takes ownership of your work and is accountable
• Agile and adaptable, thriving in a fast-paced environment while proactively seeking feedback
• Results-driven and resourceful, with a proactive mindset
• Passionate about the media and Paid Social space, with an eye on innovation and trends
• A champion for diversity, equity, and inclusion in the workplace

---

Preferred Skills & Experience

• 1+ years of Paid Social media experience
• Hands-on experience with ad buying on Facebook and Instagram (experience on additional platforms is a plus)
• Proficiency in Microsoft Excel and PowerPoint
• Familiarity with advanced social targeting and retargeting tactics
• Experience managing and reconciling social media campaign budgets

---

Certificates, Licenses, and Registrations

• No certifications, licenses, or registrations are required for this role.

Physical Requirements

• This role does not require any physical labor or activity.

APPLY