Product Marketing Manager

Job Type: Full Time
Job Location: USA
Company Name: MyFitnessPal

Company Overview

MyFitnessPal offers robust tools designed to simplify healthy living by helping users track their meals and physical activity effortlessly.

Responsibilities

  • Develop and implement go-to-market strategies for new product launches and experiments, including messaging, positioning, and channel selection.
  • Collaborate with UX research to gather audience insights that shape effective messaging and GTM strategies.
  • Conduct market research and competitive analysis to identify industry trends and customer needs.
  • Assist in planning and executing strategic marketing campaigns.
  • Work closely with product, marketing, and analytics teams to measure campaign performance and optimize results.
  • Partner with the Product team to incorporate marketing insights into the product roadmap.
  • Enhance brand presence across key touchpoints in collaboration with Product, Marketing, and Design teams.
  • Bring creativity and fresh ideas to drive brand and business growth.
  • This position reports to the VP of Product Marketing.

Qualifications for Success

  • 2–4 years of experience in product marketing.
  • Previous experience in a B2C consumer tech company, ideally with a mobile app.
  • Strong communication skills, particularly in crafting clear GTM strategies and briefs.
  • Experience working in a test-driven, iterative marketing environment.
  • Ability to analyze data and translate insights into strategic marketing actions.
  • Skill in compiling smaller A/B test results into compelling narratives.
  • Results-driven mindset with experience contributing to impactful marketing strategies and campaigns.
  • Familiarity with conducting both qualitative and quantitative research.
  • Positive, proactive attitude with a strong collaborative approach.

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