Company Overview
MyFitnessPal offers robust tools designed to simplify healthy living by helping users track their meals and physical activity effortlessly.
Responsibilities
- Develop and implement go-to-market strategies for new product launches and experiments, including messaging, positioning, and channel selection.
- Collaborate with UX research to gather audience insights that shape effective messaging and GTM strategies.
- Conduct market research and competitive analysis to identify industry trends and customer needs.
- Assist in planning and executing strategic marketing campaigns.
- Work closely with product, marketing, and analytics teams to measure campaign performance and optimize results.
- Partner with the Product team to incorporate marketing insights into the product roadmap.
- Enhance brand presence across key touchpoints in collaboration with Product, Marketing, and Design teams.
- Bring creativity and fresh ideas to drive brand and business growth.
- This position reports to the VP of Product Marketing.
Qualifications for Success
- 2–4 years of experience in product marketing.
- Previous experience in a B2C consumer tech company, ideally with a mobile app.
- Strong communication skills, particularly in crafting clear GTM strategies and briefs.
- Experience working in a test-driven, iterative marketing environment.
- Ability to analyze data and translate insights into strategic marketing actions.
- Skill in compiling smaller A/B test results into compelling narratives.
- Results-driven mindset with experience contributing to impactful marketing strategies and campaigns.
- Familiarity with conducting both qualitative and quantitative research.
- Positive, proactive attitude with a strong collaborative approach.
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