Product Marketing Manager

About the Company
DIRECTV is a leading provider of entertainment and streaming services, delivering cutting-edge solutions that connect millions of households across the U.S. With a mission to innovate and expand its subscriber base, DIRECTV is committed to creating compelling customer experiences while driving growth in a competitive market.

About the Role

DIRECTV is seeking a Product Marketing Manager who is both strategic and data-driven. This role is pivotal in shaping acquisition strategies that expand subscriber growth and strengthen market share. You’ll use your analytical expertise, business acumen, and storytelling ability to influence executive-level decisions and guide the company’s future direction.

Key Responsibilities

• Develop and present business cases to drive new subscribers, incremental revenue, and long-term enterprise value.
• Collaborate with cross-functional teams including sales, finance, media, and analytics to align initiatives and deliver measurable results.
• Build forecasts, dashboards, and performance metrics to monitor success and uncover new opportunities.
• Provide executive-ready insights, simplifying complex data into actionable strategies.
• Continuously introduce and refine acquisition strategies to keep DIRECTV competitive in a fast-paced market.

Qualifications

• Proven expertise in data analysis, financial modeling, and performance reporting.
• Strong ability to translate complex findings into clear, compelling business stories.
• Proficiency in Excel and financial modeling (SQL/Snowflake, Power BI, Tableau a plus).
• Experience in subscription or membership-driven industries preferred.
• Bachelor’s degree in business, economics, marketing, or related field preferred.
• Collaborative, team-oriented mindset with adaptability in fast-paced environments.

Why Join DIRECTV?
This is a chance to impact a household brand at a pivotal time of growth and transformation. In this role, you’ll have high visibility with leadership, influence strategic decision-making, and help shape the future of entertainment.