Product Marketing Manager – Insurance

About Colibri Group

At Colibri, culture is central to our success. We live our values every day: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide how we work with each other, our customers, and our communities.

With a rich history as pioneers in online professional education, Colibri introduced some of the first web-based courses in 2001. Today, our family of brands leads in their respective markets, serving more than 1 million customers annually with a team of 1,500+ professionals.
 Learn more: www.colibrigroup.com

About XCEL Testing Solutions

XCEL Testing Solutions, a Colibri Group brand, is the premier provider of online insurance education for licensing in insurance and securities.

We’ve helped over 25 million students succeed using our research-based learning approach. At the heart of XCEL is our “Preparing People to Pass” e-learning platform, which combines interactive assessments, engaging multimedia content, and customized learning paths. Our mobile learning (M-Learning) platform gives students flexibility to study anytime, anywhere, on any device.

Position Overview

We’re seeking a Product Marketing Manager to develop and execute marketing strategies that drive both B2B and B2C growth for the XCEL brand within the insurance sector.

This role requires a strategic yet hands-on marketer who can align Sales, Product, and Marketing, launch high-impact campaigns, and deliver consistent revenue results. Reporting to the Director of Marketing, this position will shape messaging frameworks, customer value narratives, and integrated go-to-market strategies for a dynamic and entrepreneurial market.

What You’ll Do

• Own the product marketing strategy for the insurance profession within XCEL, ensuring alignment between sales, product, and marketing teams.

• Act as the central coordinator for all marketing channels, including paid media, organic, and email campaigns.

• Develop and execute omnichannel marketing plans supporting B2B account-based strategies and B2C customer growth.

• Collaborate with product teams to position and promote new features, launches, and updates.

• Partner with sales to design campaigns that resonate with insurance professionals.

• Translate complex product information into clear, compelling content and sales enablement materials.

• Build strong relationships with internal stakeholders to maximize market impact.

• Represent insurance marketing in strategic planning, internal meetings, and industry events.

• Continuously analyze campaign performance to optimize tactics and improve ROI.

• Bring patience, adaptability, and collaboration when working with entrepreneurial sales teams.

What You’ll Need to Succeed

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• Minimum 3 years of experience in multi-channel marketing (B2C, product, digital, B2B, or channel marketing).

• Experience supporting both B2B and B2C strategies, with strong focus on account-based marketing.

• Familiarity with insurance industry dynamics is a plus (but not required).

• Experience managing budgets with attention to detail.

• Salesforce experience preferred.

• Proven ability to align sales, product, and marketing teams to drive growth.

• Strong project management skills with the ability to manage multiple channels.

• Excellent communication and interpersonal skills.

• Comfortable working independently in a fast-paced environment.

• Willingness to occasionally attend industry events.

Our Commitment to Diversity & Inclusion

Colibri Group welcomes applicants from all backgrounds. We know not every candidate will meet every listed requirement, but if you’re excited about this role and believe you can contribute, we encourage you to apply. Diversity of perspective and experience is essential to our success.