Regional Sales Manager

About Oatly:
Oatly is the original oatmilk company from Sweden, committed to sustainability, health, and transparency. We aim to transform the food system by promoting plant-based alternatives and reducing cow’s milk consumption.

The Role:
We are seeking a Regional Sales Manager – West to manage Oatly’s retail channel across the Western U.S., focusing on Grocery and Natural accounts. This role drives sales, increases brand awareness, and builds long-term relationships with distributors, brokers, and key retail customers.

Key Responsibilities:

• Develop and execute Oatly’s retail sales strategy in the Western region.

• Build and maintain strong, trust-based relationships with retailers, brokers, and distributors.

• Execute sales plans, including distribution goals, promotional calendars, and trade spend strategies.

• Forecast and report on sales performance, distribution, profitability, and trade spend metrics.

• Manage customer-specific plans and ensure timely internal communication of updates and recommendations.

• Lead category review cycles using syndicated data (SPINS, Nielsen, IRI) to drive fact-based selling.

• Oversee demand forecasts, shipment planning, promotional execution, and shopper marketing initiatives.

• Manage broker relationships, set clear goals, and conduct periodic market visits.

• Collaborate cross-functionally with Sales Strategy, Category Management, Customer Service, and Marketing teams.

• Represent Oatly at trade shows, conferences, and internal events.

Qualifications:

• High school diploma required; undergraduate degree preferred.

• 4+ years in retail sales, sales management, or CPG account management (Grocery & Natural channels).

• Experience managing Western U.S. retail accounts (e.g., Sprouts, Raley’s, Gelsons, PCC).

• Knowledge of distribution methods, including direct shipping and 3rd party suppliers (UNFI, KeHE, DPI).

• Prior experience managing brokers and using syndicated data (SPINS, Nielsen, IRI) for category management.

• Strong skills in Excel, PowerPoint, organization, and communication.

• Ability to manage multiple priorities in a remote work environment.

• Willingness to travel ~50% for customer meetings, trade shows, and market visits.

Desired Attributes:

• Passion for sustainability, health, and transparency.

• Self-starter with accountability and ownership mindset.

• Entrepreneurial spirit, comfortable with ambiguity and building long-term impact.

• Team player who shares knowledge and collaborates effectively.

What We Offer:

• Competitive base salary (approx. $120,000) with potential bonus, commission, or equity.

• Flexible vacation and generous benefits, including pet insurance and paid volunteer days.

• Free Oatly products and supportive, collaborative work culture.

• Agile and nimble work environment rooted in a long company history.

Equal Opportunity Employer:
Oatly is committed to diversity, equity, and inclusion. All qualified applicants receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Reasonable accommodations are available to enable a barrier-free interview process.

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