Retail Wine Sales Associate

Job Type: Full Time
Job Location: USA
Company Name: K&L Wine Merchants

Who We Are

At K&L Wines, our expert buyers travel the globe to curate an exceptional selection of wines, spirits, and beer from producers we believe in. With three retail locations in San Francisco, Redwood City, and Hollywood, plus an extensive online store and a fine wine auction platform, we offer something for every enthusiast.

We are passionate about beverages and love sharing our knowledge through engaging educational content—from newsletters and blogs to winemaker interviews, virtual tours, how-to guides, live chats, and more.

Recognized as the Best Wine Shop on the Internet by Money magazine and ranked among the top 10 wine retailers in the nation by Wine Spectator, K&L Wines is your trusted source for the finest selections.

What We’re Looking For

We’re seeking a Retail Wine Sales Associate with strong people skills, a passion for wine and spirits, and a love for teamwork. This is an active, fast-paced role, especially on weekends, so energy and enthusiasm are key. If you’re an experienced wine sales professional eager to expand your expertise and engage with top-tier clients, we’d love to hear from you!

Perks & Benefits

  • Fully covered Medical, Dental, and Vision insurance (100% employer-paid for individuals)
  • 401k plan with company contributions
  • Three weeks of paid time off annually (with increased accrual after five years)
  • Eight paid holidays
  • Generous employee discount on products
  • Weekly staff tastings and sales training featuring world-class products and producers
  • Quarterly team trips to wine country

Key Responsibilities

  • Deliver exceptional customer service with every interaction
  • Build and maintain in-depth product knowledge to provide expert sales recommendations (we support continued wine & spirits education!)
  • Participate in all daily store activities, including sales transactions, merchandising, and order fulfillment
  • Act as a liaison for a specific product category, keeping it well-organized and stocked
  • Write product reviews for K&L’s website, newsletter, and blog
  • Attend staff education sessions and offsite industry events as needed

What You Bring

  • 1-3 years of experience in retail or a customer-facing role
  • Passion for wine and spirits (highly preferred)
  • Positive, team-oriented attitude—no task is too big or small!
  • Excellent communication skills and a passion for engaging with people
  • Proficiency in Office 365 and comfort with POS and handheld technology
  • Physical ability to lift and carry up to 50 lbs and be on your feet for up to 8 hours per shift
  • Ability to bend, stoop, twist, kneel, and safely operate a hand truck
  • Bachelor’s degree a plus

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