Company Overview
Northbound Studio, a Western Michigan creative studio, offers a range of services encompassing industrial, graphic, and web design, along with various marketing solutions. Our core mission is to help clients develop both their businesses and their products through design.
Responsibilities:
- Lead SEO Strategies: Develop and implement custom SEO strategies for various clients, from keyword research to execution, with the autonomy to drive measurable results.
- Content Optimization: Create compelling copy, collaborate with writers on high-performing content, and optimize website elements (meta descriptions, URLs, headings) according to best practices.
- Technical SEO Management: Address technical SEO issues such as indexing, page speed, and mobile responsiveness, providing actionable support to stakeholders.
- Performance Analysis & Reporting: Track key metrics, identify opportunities for improvement, recommend adjustments, and communicate SEO ROI to clients and internal teams.
- Cross-Functional Collaboration: Partner with clients and colleagues to align objectives, ensure transparency, and execute effective strategies.
- Continuous Learning: Stay current with algorithm updates, industry best practices, and emerging SEO trends.
Qualifications:
Skills & Tools:
- Proficient in CMS platforms like WordPress (Elementor) and Shopify.
- Experienced with SEO tools and analytics platforms.
- Knowledge of HTML, CSS, and JavaScript.
- Expertise in technical SEO and strategic planning.
- Familiarity with link-building strategies (PPC experience a plus).
Experience:
- 2+ years of hands-on SEO experience.
- Demonstrated success in managing SEO strategies for multiple clients.
Personal Attributes:
- Excellent communication and collaboration skills.
- Growth-oriented mindset and commitment to continuous learning.
- Strong organizational skills for managing multiple projects.
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