About the Role
Dutch Pet, Inc. is looking for an experienced SEM Marketing Coordinator to drive the success of our paid search campaigns. In this role, you will manage and optimize SEM strategies to increase visibility, attract the right audience, and deliver measurable business growth. Working closely with cross-functional teams, you will play a key role in shaping our digital marketing efforts.
Key Responsibilities
-
Plan, execute, and optimize paid search campaigns (Google Ads, Bing, etc.)
-
Conduct keyword research, competitor analysis, and A/B testing to boost performance
-
Monitor KPIs and prepare performance reports with actionable insights
-
Manage ad copy, budgets, and landing pages for campaign efficiency
-
Stay up to date with SEM best practices and industry trends
Qualifications
-
Bachelor’s degree in Marketing, Business, or related field (preferred)
-
3+ years of SEM or PPC campaign management experience
-
Strong expertise in Google Ads, Bing Ads, and analytics/reporting tools
-
Proven success in improving ROI through paid campaigns
-
Analytical thinker with strong problem-solving skills
-
Excellent communication and teamwork abilities
Why Join Dutch Pet, Inc.?
-
Competitive annual salary: $120K – $150K
-
100% remote, full-time role with flexibility
-
Career growth and professional development opportunities
-
Collaborative team environment within a mission-driven company