Company Overview
At CAMP Digital, we are dedicated to delivering top-tier digital marketing solutions for the trades. Specializing in home services businesses—including HVAC, plumbing, drain, electrical, and roofing companies—we offer a full suite of digital marketing services designed to meet your unique needs.
Our expert team enhances your online presence and business growth through:
- Dynamic website creation and management
- Powerful SEO strategies
- Targeted paid digital advertising
- Our proprietary Capacity Pro dashboard for real-time performance insights
Our mission is simple: Keep your call board full and your techs busy, so you can focus on running your business and serving your customers. Don’t tackle the digital landscape alone—let our specialized expertise in the home services industry work for you!
Key Responsibilities
- Optimize and manage Google Ads campaigns, ensuring strong performance and effective paid search strategies.
- Oversee client budgets, providing strategic financial oversight.
- Lead ad campaign setup, including keyword research, ad copy development, and asset optimization to maximize results.
- Monitor and track key performance indicators (KPIs) to ensure growth in paid search and organic visibility.
- Analyze market trends within the home services industry to inform strategic decisions.
- Evaluate third-party reports (e.g., Page Speed, Core Web Vitals, Screaming Frog, WhatConverts) for performance insights.
- Conduct final quality assurance checks before launching client campaigns, assisting with construction when needed.
- Manage assigned projects, audits, and initiatives to advance CAMP PPC and organic strategies.
- Handle additional responsibilities as assigned to support business growth.
Skills & Qualifications
- 2+ years of proven Google Ads experience with a focus on lead generation and conversion optimization.
- Strong ability to analyze, troubleshoot, and implement paid search best practices, including keyword audits, ad copy creation, conversion tracking, and on-page SEO.
- Background in digital marketing or a degree in communication, marketing, or a related field is a plus.
- Hands-on experience with search engine marketing & smart bidding strategies.
- Proven ability to manage multiple ad campaigns and department projects with attention to detail.
- Strong deductive reasoning skills to make data-driven, strategic decisions.
- A creative and analytical mindset to identify, troubleshoot, and resolve performance issues.
- Positive attitude, high integrity, self-motivation, and a willingness to learn.
- Tech-savvy with a passion for digital marketing and continuous improvement.
- Experience with Google Tag Manager, GA4, SEMRush, Bing Ads, and Google Search Console is a plus.
Compensation
- Annual salary: $60K – $75K (based on qualifications).
Benefits
- Health, dental, and vision insurance
- Life insurance
- 401(k) match
- Health savings account (HSA)
- Flexible spending account (FSA)
- Generous paid time off (PTO)
- Paid sick time and holidays
- Parental leave
- Employee assistance program (EAP)
- Career advancement opportunities
- Casual, dog-friendly work environment
- Free parking, snacks, beverages, and company-sponsored lunches
- Collaborative team culture with ongoing learning opportunities
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