Job Description
Are you an experienced Senior Account Based Marketing Manager passionate about crafting high-impact ABX strategies? Join GWI’s fast-growing Growth Marketing team in London and drive tailored campaigns that resonate with global enterprise clients. As a Senior Account Based Marketing Manager, you’ll execute data-led, personalized marketing programs that align sales and marketing goals, influence key decision-makers, and deliver measurable business outcomes. With hybrid flexibility, a culture of innovation, and a commitment to diversity, GWI offers the ideal environment for ambitious marketers ready to make a strategic impact.
Your Role as a Senior Account Based Marketing Manager
Driving Strategic ABX for Global Success
As a Senior Account Based Marketing Manager, you’ll own the strategy and execution of personalized campaigns (1:1, 1:few, and 1:many) across priority enterprise accounts—primarily based in the US. You’ll align closely with Revenue, Field, and Demand Generation teams to craft integrated marketing experiences that support pipeline growth and client expansion.
Key responsibilities include:
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Designing and implementing targeted ABX campaigns
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Collaborating across sales and marketing to drive shared revenue goals
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Managing KPIs and delivering regular performance insights
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Ensuring effective GTM coordination across the customer lifecycle
Why GWI Needs a Senior Account Based Marketing Manager
Shaping the Future of B2B Growth
At GWI, a Senior Account Based Marketing Manager is not just a job title—it’s a strategic pillar for sustainable growth. You’ll influence high-level stakeholders, refine our ABX capabilities, and help us stand out in a competitive SaaS landscape.
You’ll thrive here if you bring:
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Experience in B2B SaaS marketing and ABX program execution
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Familiarity with tools like Demandbase or 6sense
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Understanding of how ABX integrates with broader revenue strategies
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Proficiency with Hubspot and Salesforce (SFDC)
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Strong multitasking skills in fast-paced environments
GWI values curiosity, respect, and big thinking. If you question the norm and embrace change, you’ll fit right in.
Interview Process at GWI
We keep it simple and human:
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Intro Call: A short, no-video conversation with our Talent Team
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First Interview: Meet your potential managers
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Final Interview: Includes a task or presentation + cultural fit conversation with our team
Some roles may include additional steps—we’ll keep you informed along the way.
What GWI Offers You
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Generous Leave: 25+ days off, plus Christmas closure
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Flexible Work: One in-office day weekly, work-from-anywhere options
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Health & Family: Health cash plan, parental leave, carer days
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Career Development: Accredited learning, career mapping, rewards
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Community Focus: DE&I committee, donation matching, volunteer leave
We’re serious about inclusivity. As a Disability Confident employer, we support all candidates and provide adjustments as needed.