About the Role
Turo is looking for a Senior Acquisition Marketing Specialist to help turbocharge our fast-growing guest community in the US. In this role, you’ll plan, launch, and optimize high-impact paid social campaigns that drive growth across channels like Meta, TikTok, Reddit, and Pinterest. You’ll work closely with cross-functional teams—Data, Brand, SEO, and Product—to maximize results, reporting directly to the Director of Acquisition (US).
What You’ll Do
-
Plan and execute paid acquisition campaigns across Meta, Reddit, Pinterest, TikTok, and more.
-
Manage and optimize campaigns to meet key KPIs: CAC, CPA, ROAS, ROI, LTV, payback period.
-
Conduct A/B testing of creative, copy, and landing pages, and own feedback loops with design and content teams.
-
Perform audience targeting and competitive analysis to identify growth opportunities.
-
Pull, analyze, and report on campaign performance with actionable insights.
-
Use web analytics and attribution platforms to measure campaign impact.
-
Collaborate with global and internal teams (SEO, Brand, Product, Creative Studio, Data) on integrated campaigns.
Your Profile
-
4+ years in performance or digital marketing (B2C, media agency, or eCommerce).
-
Hands-on experience with Paid Social channels and media buying.
-
Proven track record of scaling campaigns and launching new channels.
-
Strong data manipulation, reporting, and analytical skills.
-
Experience with customer acquisition KPIs and testing frameworks.
-
Excellent collaboration and project management skills.
-
Curious, proactive, and growth-minded.
Bonus Points If You Have:
-
Experience with Excel, GA4, GTM, Appsflyer (or similar).
-
Proficiency in SQL and advanced data analysis.
-
BA/BS in Marketing, Business, Economics, or Statistics.
-
Experience managing a 7-figure annual ad budget.
Location & Work Schedule
-
Hybrid role based in San Francisco.
-
In-office 3 days per week (Mondays, Wednesdays, Thursdays).
-
Access to in-office perks: catered lunch, snacks, and team activities.
Compensation & Benefits
-
Salary: $90,000 – $101,000 (San Francisco range, varies by location).
-
Equity participation.
-
Employer-paid medical, dental, and vision insurance.
-
401(k) with employer match.
-
Paid time off, holidays, volunteer days, parental leave.
-
Learning & Development stipend.
-
Turo host matching program + travel credits.
-
Cell phone & internet stipend.
About Turo
Turo is the world’s largest car sharing marketplace, connecting guests with a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. With everything from rugged trucks to smooth luxury rides, Turo puts you in the driver’s seat of an extraordinary selection of cars shared by local hosts.