Senior Analyst, Digital Marketing Analytics

Key Responsibilities:

• Lead with Autonomy: Take charge of analyzing, optimizing, and addressing ad-hoc campaign requests, ensuring the success of our marketing strategies.

• Shape Strategic Directions: Develop measurement plans aligned with business goals, guiding performance trends to drive enhanced outcomes.

• Dive Deep into Insights: Analyze market and target intricacies, providing monthly performance reports with actionable recommendations.

• Collaborate for Impact: Work closely with the data analytics team to ensure proper data collection and alignment with KPIs and objectives.

• Maintain Operational Excellence: Ensure adherence to departmental SOPs, driving operational efficiency in all processes.

Your Impactful Contributions:

• Lead regular campaign analysis and optimization efforts using a defined set of KPIs across assigned accounts.

• Develop a strong understanding of markets and targets, helping others navigate these complexities.

• Independently create monthly campaign performance reports and optimization strategies for the planning teams.

• Collaborate closely with the data analytics team, ensuring accurate data collection from clients and suppliers.

• Design measurement plans that align with strategic objectives and media strategies.

• Provide essential data and research support to clients and planning teams.

• Become the go-to expert on each client’s data sources and insights.

• Partner with your manager to generate trend reports and offer insights to improve performance across digital channels such as Search, Display, CTV, OLV, and Social.

• Proactively analyze key drivers behind marketing and media performance, helping channel owners optimize spending efficiency in line with business goals.

What We’re Looking For:

• A Bachelor’s degree in marketing, statistics, mathematics, economics, psychology, or a related field is preferred.

• 3-5 years of experience in online marketing, web analytics, or research.

• Strong project management and prioritization skills.

• Experience in Pharma is highly advantageous.

• Proficiency in Microsoft Office, particularly Excel and PowerPoint.

• Familiarity with business intelligence software such as DOMO, PowerBI, or Tableau.

• Experience with Google Analytics and/or Adobe Analytics.

• Background in online direct marketing or media performance analysis.

• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus.

Our Commitment to Inclusion:

At CMI Media Group, inclusion and diversity are at the core of who we are. We challenge the status quo, innovate for the future, and create a workplace where all voices are heard. We are passionate about making a difference and celebrating what makes us unique. Our commitment to “all for good” drives our mission to improve patient lives through the power of data.

Ready to make an impact on the future of healthcare data? Apply today and join our mission to improve patient outcomes through data-driven insights!

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