Henkel: Pioneers for Generations
Henkel, established in 1876, boasts over 145 years of success as a global leader in innovative technologies, brands, and solutions. Headquartered in Düsseldorf, Germany, we are one of the most internationally focused German-based companies.
We operate across two primary business areas: Adhesive Technologies and Consumer Brands. Within both industrial and consumer markets, we hold leading positions thanks to powerful brands, groundbreaking innovations, and cutting-edge technologies, including names like Persil, Schwarzkopf, and Loctite.
Our company’s purpose, “Pioneers at heart for the good of generations,” unites our diverse team of approximately 47,000 colleagues worldwide. Every day, we strive to enrich and improve lives through our products, services, and solutions. This purpose is deeply rooted in our legacy of innovation, responsibility, and sustainability, guiding our decisions and actions into the future.
About the job
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
What You´ll Do
- Lead execution and development of the brand strategy:
- Build a best-in-class consumer journey by optimizing all key end user touchpoints (Paid Media, Organic Social Media, Website, In Store)
- Lead direction for the content strategy to authentically connect with our consumers
- Influence innovation pipeline and portfolio optimization with a focus on profitable growth and meeting end user needs
- Own development of packaging design and artwork
- Strong collaboration with global brand team, become advocate and expert for the US marketplace and key end users (Professional Contractors & DIYers)
- Collaborate with & leverage internal SMEs (subject matter experts) and external agencies to execute brand strategy
- Build best in class product launch packages to ensure sales team success
- Develop and lead presentations for key customer and internal meetings
- Understand end user needs and identify future market trends, product/service expectations and translate them into business growth opportunities
- Build relevant customer/market relationships, attend and support customer events, trade shows, and other industry events
What makes you a good fit
- Bachelor’s degree required, focus on marketing, or business.
- MBA preferred.
- 5-8 years of direct experience working in a marketing manager role, consumer facing experience preferred but not required.
- Excellent executive presence.
- Savvy in brand communication and brand activation.
- Financial planning & budgeting.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid and work from anywhere policies
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Annual performance bonus
- Comprehensive healthcare including mental health support and 401(k) plan matched by employer
- Family benefits including fertility support, fully paid parental leave, caregiver services
- Time off, sickness leave, holidays, volunteer time off, summer Fridays & more
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