Senior Data Analyst

Job Category: Technology and IT
Job Location: EMEA United Kingdom
Company Name: Simple Life App

About Simple Life

Simple Life is the #1 AI-powered health coaching app helping adults lose weight and enjoy healthier lifestyles sustainably. With over 17 million downloads and 300,000+ 5-star reviews, Simple has been recognized as Best Virtual Coach and one of the Top 100 AI companies. Our mission: empower people to feel their best every day through personalized, real-life support. Learn more at simple.life.

Role Overview

We are seeking a Senior Product Analyst to explore product metrics, uncover insights, and drive growth through analytical thinking. You’ll work closely with growth, marketing, and engineering teams to optimize strategies, forecast LTV, and deliver actionable insights that impact millions of users.

Key Responsibilities

  • Improve existing LTV forecasting models and develop predictive models as needed.

  • Evaluate pricing experiments and interpret results to inform product and marketing strategies.

  • Build dashboards and reports to provide visibility into product trends and opportunities.

  • Analyze data to identify patterns, growth levers, and optimal pricing strategies.

Required Skills & Experience

  • Advanced SQL: complex queries, window functions, joins, CTEs, aggregations, query optimization.

  • ETL pipelines & data workflows (Airflow, dbt, or similar); ensure data quality and timely delivery.

  • Python for data analysis, automation, visualization, and statistical analysis.

  • Experience forecasting LTV using cohort analysis, survival models, statistical methods, or ML approaches.

  • BI tools: Looker, Superset, Tableau, Power BI, or similar.

  • Strong grasp of statistics and experimentation (A/B tests, power calculations, post-hoc analysis).

  • Excellent communication skills and collaboration across teams.

  • Proactive, ownership mindset with attention to trends and actionable insights.

Nice-to-Have

  • Experience in subscription-based services (SaaS, mobile subscriptions, OTT).

  • Hands-on experience with ML libraries (XGBoost, CatBoost, LightGBM) for segmentation or predictive modeling.

Perks & Benefits

  • Inclusive, open-minded company culture.

  • Competitive salary with stock options.

  • Remote, hybrid, or in-office work options; relocation support (Cyprus).

  • Equipment for productivity.

  • Premium SIMPLE subscription.

  • Flexible hours and results-focused work culture.

  • 21 days annual leave plus local bank holidays.


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