Senior Digital PR Campaign Manager

About the Role

We’re seeking a creative, strategic, and digitally-savvy Digital PR Campaign Manager to lead PR and content campaigns for market-leading clients across the UK and USA. Reporting to the Head of Digital PR, you’ll own campaigns from concept to execution — from ideation, content creation, and media outreach to coverage reporting.

This is a remote-first role, perfect for an experienced PR professional who thrives on building media relationships, securing high-quality links, and driving brand visibility online.

Key Responsibilities

• Plan, manage, and deliver digital PR campaigns for multiple clients across various industries.

• Collaborate with internal teams (PR, SEO, PPC, and content) to align campaign strategy with client objectives.

• Build and maintain strong relationships with journalists, bloggers, and influencers.

• Monitor news and trends to create reactive PR campaigns and pitch expert commentary.

• Use media databases and outreach tools to maintain and grow a contact network.

• Produce monthly reports and updates for clients and stakeholders.

• Stay on top of PR trends, digital marketing developments, and best practices.

• Identify opportunities for campaign enhancement, AI integration, and efficiency gains.

• Attend virtual or physical industry events where necessary.

You Have

• 3+ years of experience in Digital PR or Public Relations.

• Proven contacts within regional, national, and online media (journalists, bloggers, influencers).

• Strong understanding of consumer behaviour, digital trends, and online platforms.

• Knowledge of TikTok, Instagram, and other social media from a brand and consumer perspective.

• Excellent copywriting skills tailored for online audiences.

• Confidence in using Google Analytics, media monitoring, and social media analytics platforms.

• Proactive problem-solving skills and a growth mindset with interest in AI-powered tools.

• Strong client communication and relationship-building skills.

• A collaborative team player attitude with a focus on internal growth and development.

What We Offer

• Remote-first work with flexible scheduling between 8am–8pm (UK hours).

• 20 days holiday + Bank Holidays + paid Christmas break.

• Performance-based annual bonus and coverage bonuses.

• Contributory pension scheme.

• High-spec hardware and software tools provided.

• Dedicated training budget for skill and career development.

• Opportunities for internal progression and leadership.

We believe in investing in exceptional talent. If you’re passionate about digital PR and ready to shape your future (and ours), we’d love to hear from you.