Senior Email Marketing Specialist

Join AAA Life as a Senior Email Marketing Specialist

Advance your career as a Senior Email Marketing Specialist at AAA Life, a trusted American brand dedicated to connecting with everyday Americans. As a Senior Email Marketing Specialist, you will lead the development, execution, and optimization of acquisition email campaigns that drive measurable results. This role combines strategy, technical expertise, and creative execution, giving you the opportunity to shape email marketing programs across the entire lifecycle. Enjoy a hybrid work environment, competitive pay, and benefits while contributing to initiatives that impact millions of AAA members nationwide.

Why Work as a Senior Email Marketing Specialist at AAA Life

• Trusted Brand: Join a top U.S. workplace recognized by USA Today in 2024 and 2025.

• Career Growth: Lead email campaigns, experimentation programs, and explore one-to-one channels like SMS.

• Impactful Work: Reach tens of millions of Americans with life insurance solutions that matter.

• Work-Life Balance: Hybrid work environment, generous PTO, and paid parental leave.

• Comprehensive Benefits: Medical, dental, vision coverage from day one, plus 401(k) match and pension contributions.

Senior Email Marketing Specialist Responsibilities

• Lead the development and execution of acquisition email campaigns from strategy to deployment.

• Monitor, analyze, and report on campaign performance using key metrics to optimize results.

• Conduct A/B and multivariate testing for subject lines, layouts, messaging, and segmentation.

• Perform email quality assurance, tracking, deliverability checks, and ensure proper rendering across devices and clients.

• Identify new programs and strategies to grow email marketing capabilities and improve channel performance.

• Collaborate with IT and internal teams to troubleshoot technical issues and implement new email functionality.

• Expand email programs into additional channels, including SMS, and integrate with direct mail, search, display, and social campaigns.

Senior Email Marketing Specialist Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field.

• 10+ years of experience in digital or email marketing; 5+ years hands-on with Adobe Campaign.

• Advanced knowledge of email deliverability, segmentation, and personalization best practices.

• Proficient in HTML, CSS, and JavaScript for email design and customization.

• Experienced in A/B and multivariate testing across the full campaign lifecycle.

• Knowledge of compliance and regulations such as CAN-SPAM and GDPR.

• Preferred: Experience in insurance or financial services, email marketing certifications, Power BI proficiency.

Why You’ll Thrive as a Senior Email Marketing Specialist

• Lead high-impact campaigns that engage AAA Life’s member base.

• Work in a collaborative, innovative environment that values purpose and growth.

• Gain exposure to cross-channel marketing and advanced email experimentation practices.

• Access robust benefits, work-life balance programs, and community engagement opportunities.