About the Role
At LEGO®, we believe in building more than just sets—we build communities, creativity, and lasting relationships. Our Consumer & Shopper Engagement team is at the heart of delivering exceptional consumer support and fostering global fandom.
We are seeking a Community Management Lead to oversee community engagement across LEGO’s digital platforms, including social media, video channels, apps, and retail touchpoints. Reporting to the Director of Community Management & Moderation, you will play a critical role in shaping our community strategy, nurturing fan engagement, and leading a team of global community managers.
This is a temporary, one-year assignment designed for an experienced leader who thrives in digital engagement and wants to make a measurable impact on how LEGO connects with fans worldwide.
Key Responsibilities
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Community Strategy & Execution: Develop and execute strategies for engaging grown-up LEGO fans across earned digital platforms, from social media to ratings and reviews.
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Engagement & Moderation: Foster thriving online communities through meaningful engagement, cultural trend integration, and proactive moderation.
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Team Leadership: Lead, coach, and inspire an international team of 10–14 community leads and engagers, driving performance and development.
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Cross-Functional Collaboration: Partner with Global Social Media, eCommerce, Corporate Brand Communications, and external agencies to strengthen LEGO’s ecosystem of engagement.
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Risk & Crisis Management: Proactively manage brand risk across high-reach platforms, ensuring swift and effective resolution of potential challenges.
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Data-Driven Optimization: Work with analytics teams to set and track KPIs, ensuring community engagement delivers business value.
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Social Media Tooling: Contribute to the development of moderation and engagement strategies using tools such as Sprinklr to enhance audience safety and productivity.
What We’re Looking For
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Proven experience in Digital Marketing, Social Media, or Community Management in a global, complex organization.
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Strong knowledge of social platforms, video apps, and audience behaviors.
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Demonstrated leadership experience, with the ability to motivate high-performing teams.
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Skilled in trend monitoring, platform evaluation, and cultural insights.
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Familiarity with online safety, risk assessment, and crisis communication strategies.
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Excellent collaborator with strong communication and presentation skills.
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Willingness to work flexibly across global time zones and travel when required.
Compensation & Benefits
💰 Salary: $124,706 – $187,060 USD (based on skills, experience, and internal equity).
🌍 Hybrid Work Model: 3 days in-office at our Boston headquarters.
🧩 Benefits include:
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Enhanced family care leave
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Life and disability insurance coverage
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Access to wellbeing initiatives and the Headspace app
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Colleague discount from day one
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Performance bonus program
Why Join LEGO®?
At LEGO, we inspire and develop the builders of tomorrow. As part of our team, you’ll experience a culture of creativity, play, and innovation, where everyone is valued and belongs. We are deeply committed to diversity, equity, and inclusion, as well as to children’s rights and wellbeing.
Here, you’ll do more than build sets—you’ll help build communities that last a lifetime.
👉 Applications are reviewed on an ongoing basis. Apply today to build your dream career with LEGO®.