Company Overview
Coalition is the world’s first Active Insurance provider designed to help prevent digital risk before it strikes. By combining comprehensive insurance coverage and cybersecurity tools, Coalition helps businesses manage and mitigate potential cyber attacks. Coalition offers its Active Insurance products to policyholders in the U.S., the U.K., Canada, and Australia through Coalition’s relationships with leading global insurers and cyber capacity through its own carrier, Coalition Insurance Company. Coalition also provides automated cyber alerts, expert guidance and advice, and third-party risk management to businesses worldwide through its holistic cyber risk management platform, Coalition Control. Coalition is also home to Coalition Security, which helps protect small businesses from the expanding universe of cyber threats. Coalition Security cyber tools and services are built and managed by cybersecurity experts invested in your risk.
About the job
About us
Coalition is the world’s first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines broad insurance coverage with a digital risk assessment and continuous security monitoring to help organizations protect themselves in today’s hyper-connected world.
Opportunities to make an impact with bold thinking are real – and happening daily.
About the role
At Coalition, we’re reimagining cybersecurity by blending cutting-edge technology with cyber insurance to help small and medium-sized businesses navigate the ever-growing landscape of cyber risks. With over 90,000 policyholders, we have a unique window into the cyber risks that businesses face—allowing us to build innovative cybersecurity solutions that truly make a difference for our customers.
But here’s the thing: We need you!
We’re looking for a strategic and GSD’er, a Senior Product Marketing Manager, Security to accelerate growth in our Security business. You’ll work hand-in-hand with our Product, Marketing, and Security GTM teams to create awareness in our customer base, drive and progress leads, and launch products in our security product portfolio.
Responsibilities
-
- Create a compelling narrative for our security products, informed by market research, user stories, and product understanding. Test and iterate on the messaging and positioning in collaboration with Product, Sales, and the rest of Marketing.
-
- Craft compelling content: Develop content that makes complex topics feel approachable, and educates and fosters awareness of the security portfolio, including webinars, blogs, thought leadership, web content, and product videos.
-
- Develop GTM strategy including innovative security campaigns that create and progress leads, drive new product launches, and maintain a steady drumbeat of product awareness and adoption.
-
- Collaborate with Product: Work closely with your partners in Product Management and Design to jointly shape and prioritize the growth roadmap, and then enable the rest of the Coalition team on what’s coming.
Skills and Qualifications
-
- 6+ years of experience in product marketing with a focus on enterprise SaaS.
-
- Self-starter with a passion for working in dynamic environments and juggling multiple projects.
-
- Collaboration and communication is key: You thrive in cross-functional teams, know how to align stakeholders, and bring clarity and impact to every discussion.
Bonus Points
-
- Small business and / or security experience is a plus— we’re all about finding someone who understands how to inspire action in our customer base.
Perks
-
- 100% medical, dental, and vision coverage
-
- Flexible PTO
-
- Annual home office stipend and WeWork access
-
- Mental & physical health wellness programs like Headspace, Lumino, and more!
-
- Competitive compensation and opportunity for advancement
How to Apply