Senior Social Media Officer

About the Role

Are you passionate about creating powerful content that moves people to take action?
The British Red Cross is seeking a dynamic Senior Social Media Officer to help elevate our storytelling, grow our digital reach, and drive engagement across social platforms—from Facebook to TikTok.

This is an exciting opportunity to make a meaningful impact by leading social media campaigns that support people facing crises in the UK and around the world.

Your Key Responsibilities

• Lead social media content creation across platforms to promote emergency appeals, international stories, and mission-driven initiatives.

• Collaborate across departments including communications, digital, fundraising, and marketing to ensure integrated campaigns.

• Support strategy planning with the Social Media Manager, helping shape the national and global digital voice of the Red Cross.

• Engage with diverse audiences, developing new ways to reach underrepresented communities.

• Manage multiple projects at once, often in fast-paced and reactive environments—especially during emergency response efforts.

• Create compelling storytelling content that resonates emotionally and inspires public action.

• Represent the social team in cross-functional and international projects, ensuring brand consistency and digital best practice.

• Use digital and social analytics tools to measure success and guide future content decisions.

What You’ll Bring

• Proven expertise in social media strategy, tools (e.g., Sprout Social, Hootsuite), and editing software (e.g., Canva, Adobe tools).

• Substantial experience in digital environments, ideally within a non-profit, humanitarian, or agency setting.

• Demonstrated success in executing impactful social campaigns with measurable results.

• Strong project management and multi-tasking skills, especially under tight deadlines or during crisis communications.

• A keen sense of tone, audience, and sensitivity—especially when working with vulnerable individuals or international partners.

• Community management experience including online reputation, moderation, and audience engagement.

Why Join the British Red Cross?

When you join us, you’re joining the world’s emergency responders. You’ll be part of a diverse and inclusive workplace that prioritises well-being, flexibility, and purpose-driven work.

In return for your commitment, we offer:

• 36 days annual leave (including bank holidays) + option to buy 5 extra days

• Up to 6% contributory pension scheme

• Flexible/hybrid working options

• Cycle2Work scheme and season ticket loan

• Mental health and wellbeing support

• Learning and development opportunities

• Access to Blue Light Discount Card & employee benefits platform

• Supportive work culture and equality networks (e.g., REEN, LGBT+ Network, DAWN, Gender Network)

How to Apply

If you’re ready to use your social media expertise to help people in crisis, apply today!
Closing Date: 23:59 on Monday, 21st July
Interviews: To be held shortly after the closing date.