Job Summary
The SEO Content Writer will create, edit, and optimize long-form digital content to support ServiceMaster Brands and its franchisees. This role works closely with SEO Specialists to develop high-performing, SEO-driven copy that improves search visibility, drives website traffic, and supports lead generation efforts.
Key Responsibilities
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Write SEO-optimized long-form content for ServiceMaster websites, blogs, and franchisee sites.
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Partner with SEO Specialists to align content with keyword strategies and SEO best practices.
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Edit and update existing content to reflect new SEO strategies and brand messaging.
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Balance multiple assignments and meet tight deadlines with minimal supervision.
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Maintain strong knowledge of ServiceMaster Restore and ServiceMaster Clean brand standards.
Qualifications
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Bachelor’s degree in English, Marketing, Communications, Journalism, or related field.
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Minimum 2 years of professional writing experience, ideally in SEO or digital marketing.
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Strong knowledge of AP writing style.
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Excellent writing, editing, and communication skills.
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Highly organized, detail-oriented, and adaptable to fast-changing schedules.
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Preferred: Experience writing for service-based industries or franchised brands.
What We Offer
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Medical, Dental, and Vision (effective the 1st of the month after hire).
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401(k) with employer match.
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15 days PTO + paid holidays (including 2 floating holidays).
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Career development and advancement opportunities.
About ServiceMaster Brands
Founded in 1929, ServiceMaster® Brands® is a leading franchise provider in residential and commercial services, including restoration, cleaning, moving, and bioremediation. With 3,200+ franchisees across 4,600+ locations in 9 countries, the company serves over 1,000,000 homes and businesses annually, generating more than $3.5B in system-wide sales.
The company operates under seven trusted brands: ServiceMaster Restore®, ServiceMaster Clean®, ServiceMaster BioClean®, Merry Maids®, TWO MEN AND A TRUCK®, TWO MEN AND A JUNK TRUCK®, and Indoor Science.
ServiceMaster is headquartered in Atlanta, Georgia, and has been part of Roark Capital Group since 2020. Roark specializes in multi-location and franchised businesses, with a portfolio of 100 brands across 89 countries generating $62B annually.
Purpose: Be there when you need us™
Vision: Become the most admired brand in each industry we serve.